Picture these hospital image television ads: An elderly couple walks down the beach together. A group of children play together at a park. A young woman plants a couple of flowers. Are these scenes unique… Continued
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ON THE PULSE/TRENDS & SURVEYS
October 17th, 1996 by PRNEWSMental Healthcare ‘Inadequate’? A survey of consumers in managed care plans has found that 35 percent perceive mental healthcare to be "inadequate" and only 15 percent rate the care as excellent, placing it among the… Continued
THE NEWS MONITOR
October 17th, 1996 by PRNEWSReady, Get Set, Enroll The health plan equivalent of the Christmas rush has started. For national healthplans –Allina, HealthPartners and Blue Cross –the zero hour is here. They’ve started reinforcing their corporate images with national… Continued
ADVERTISING ABSRACT: MARKETING FIRM CREATES TRIBUTING TO AGING
October 17th, 1996 by PRNEWSIn an effort to commemorate its award-winning ad campaign which made tribute to the aging process, Phoenix Systems, a marketing firm in Sioux Falls, S.D., designed a glossy calendar. The calendar includes full-color glossy shots… Continued
THE WORLD WIDE WEB: THE ULTIMATE COMMUNICATIONS PLATFORM
October 17th, 1996 by PRNEWSDo you have a presence on the Internet? More importantly, can you afford not to? Like no other medium before it, the Internet has the ability to truly engage the user, and to help the… Continued
NEW OFFICES
October 14th, 1996 by PRNEWSWinner/Wagner Opens In Houston Winner/Wagner & Associates , a Los Angeles-based public affairs firm, has opened an office in Houston. The office will be headed by Don Cornett, who joins the firm as executive vice… Continued
PROMOTIONS/HIRES
October 14th, 1996 by PRNEWSGary Switches Firms in Dallas Dallas high-tech PR firm Springbok Technologies Inc. hired Cherie Gary as vice president. She was an account supervisor at Edelman Public Relations Worldwide in Dallas. (Springbok, 972/480-9458) GCI Spindler Adds… Continued
RESEARCH-BASED ADS, DIRECT MAIL, MOVE VOTERS
October 14th, 1996 by PRNEWSCitizens today are increasingly reluctant to sign up for any sort of tax increase, even when the money is destined to support improvements in communities. Yet, for a recent ballot initiative in the Tampa, Fla.… Continued
INTERACTIVE VENTURES
October 14th, 1996 by PRNEWSTwin Cities Firm Opens Web Site Karwoski & Courage Public Relations , Minneapolis, unveiled a Web site at http://www.creativepr.com (Karwoski, 612/342-9764)
MARK THESE DATES
October 14th, 1996 by PRNEWSOct. 21-22: Infocom Group, "Media Relations ’96," New York, 800/959-1059. Oct. 21-23: American Mgt. Ass’n, "PR Strategies for Success," Atlanta, 800/262-9699. Oct. 23: TJFR, "Newsroom Confidential Workshop," Cleveland, 201/444-6061. Oct. 24-26: Business for Social Responsibility,… Continued