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Healthcare PR bears the seemingly indomitable task of communicating ongoing, controversial issues that affect people’s daily lives. Because health maintenance organizations (HMOs) and other healthcare organizations have vastly different policies and priorities, executing PR that… Continued

Unlike the fan noise that filled St. Louis as the Cardinal’s built up a three-games-to-one lead over Atlanta last week, next month’s assembly meeting of the Public Relations Society of America (PRSA) may feature more… Continued

Lean corporations increasingly are taking a more strategic look at their community relations programs. More and more, they are basing their support on the potential to have a measurable impact, and on the benefits that… Continued

Understanding the cost of capital is vital for investor relations executives. Ways to calculate the cost of capital by project, business unit and at the corporate level are found in "The Search for Value: Measuring… Continued

Walt & Company Communications Inc., a Santa Clara, Calif.-based technology PR firm, hired Grant Bushee as vice pesident/senior director. He was vice president of marketing and operations at Intellimatch, San Jose, Calif., which operates an… Continued

When the Sisters of Providence Health System discovered last year that only 20 percent of its hospitals conducting patient satisfaction surveys actually use the results to provide feedback to physicians and administrators, marketers decided it… Continued

As health plans design strategic plans for the future, information systems departments are finding themselves increasingly challenged to accommodate these new directions. The American Association of Health Plans has seen this change and has created… Continued

As HMOs continue to expand their presence and market share, several new tools have popped up in the industry that will prove to be helpful in strategic planning and product development. It has become necessary… Continued

ATLANTA – While improving your communications effort with physicians should be on your internal communications agenda, it’s probably not high on the priority list, according to a recent study. Doctors generally give only fair or… Continued

Nov. 6-8 Managed Care Backlash, Strategies to Overcome Negative Perceptions of Managed Care, sponsored by the International Quality & Productivity Center. Boston. Fees: $1295, Fees plus workshop: $1695. 800/882-8684. Nov. 10-12 First Annual Healthcare Marketing… Continued