PR NEWS spoke with PR guru, Alan Caruba, to get an insider’s perspective on PR and how the field is changing. Caruba, 59, is CEO of The Caruba Organization, Maplewood, N.J., (201/763-6392) which he established… Continued
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ALAN CARUBA ON THE BORING INSTITUTE, DENNIS RODMAN AND OTHER PRESSING ISSUES
December 30th, 1996 by PRNEWSHOW ONE PR FIRM LOOKED TO MADONNA FOR COVERJT PUBLIC RELATIONS
December 30th, 1996 by PRNEWSNO stranger to celebrity publicity and media placement, knew how important it would be to get Madonna (new mom, Material Girl, "Evita" star) on the January cover of Redbook magazine. The magazine, intent on repositioning… Continued
CORPORATE PR BUDGETS GET BOOST IN ’97; FUNDS EARMARKED FOR WEB
December 30th, 1996 by PRNEWSCorporate PR budgets for 1997 are up over last year, with monies being earmarked for PR Web ventures, projects headed by consultants and strategic communications programs. But although budgets have jumped slightly, PR staffs won’t… Continued
MEDIA INSIGHT
December 16th, 1996 by PRNEWSSECTIONS EDITORS DAYS TO CONTACT/DAYS TO AVOID METHODS COMMETNS News This section is made up of a potpourri of news –including what’s happening in Washington to goings-on worldwide. National Issues: Carolyn Pesce, 703/276-3673; Carl Pisano… Continued
GOLDEN AWARDS FORMS OUT
December 16th, 1996 by PRNEWSEntry forms for the 1996 Golden World Awards competition, conducted by the International Public Relations Association, are now available from Levitt Management Consultants, CIS 70526.111, and elsewhere from the IPRA Secretariat at fax: +44-181-979-5846 (Great… Continued
NEW OFFICES/MOVES
December 16th, 1996 by PRNEWSKetchum Public Relations will move its New York operation and its worldwide headquarters to 292 Madison Avenue. The staff of 120 will begin work at the new business site, which will be renamed the "Ketchum"… Continued
EDELMAN’S INTERACTIVE SERVICE BOOSTS CLIENT’S WEB PRESENCE
December 16th, 1996 by PRNEWSEighteen months ago, Richard Edelman saw the future. And he knew that the convergence of PR and the World Wide Web was on its way. At that time, Edelman Worldwide, one of the largest PR… Continued
TALK ABOUT SELF-MARKETING: HERE’S ONE GUY WHO’S GONE WORLDWIDE
December 16th, 1996 by PRNEWSPitching and selling an idea in a foreign country has its potential pitfalls, and can quickly discourage even the most ambitious self-promoters. New York PR veteran/author Ray Josephs, however, has mastered the tricks and challenges… Continued
COMMUNICATIONS EFFORTS TAKE FRONT SEAT DURING CRISES
December 16th, 1996 by PRNEWSWhite collar mismanagement and subsequent employee lawsuits, along the lines of the Texaco fiasco, are on the rise and crisis management plans will become key to how companies fare in the future. That’s according to… Continued
AN OUNCE OF PREVENTION: MORE THOUGHTS ON CRISES
December 16th, 1996 by PRNEWSBy its very definition, a crisis is not a crisis until it happens. And the most common mistake, from start-up companies to sophisticated established ones, is that most still believe it cannot happen to them.… Continued