| SECTIONS | EDITORS | DAYS TO CONTACT/DAYS TO AVOID | METHODS | COMMETNS |
|---|---|---|---|---|
|
News
This section is made up of a potpourri of news --including what's happening in Washington to goings-on worldwide. |
National Issues: Carolyn Pesce, 703/276-3673; Carl Pisano 703/276-3645 World: Johanna Neuman, 703/276-5456 | Most news section staffers work Sunday through Thursday.The best time to reach them is between 10 a.m. and 2 p.m. | Fax numbers are only given out by reporters/editors when they request information. It's best to mail overnight packages if it's timely. | If you decide that mailing a press release or press kit requires a follow-up call make sure the story merits immediate attention. |
|
Sports
USA Today covers a range of sporting events --from those for amateurs to those for professionals. |
Football: Deb Barrington, 703/276-5615; Baseball: John Porter, 703/276-3731 | Sports staffers work Sunday-Thursday hours and most can be reached between 10 a.m. and midnight Eastern Standard Time. | Fax numbers are only given out by reporters/editors when they request information. It's best to mail overnight packages if it's timely. | PR professionals have a shot at getting those unique stories into print because sports editors are always looking for new story ideas and profiles. |
|
Money
Ideal PR news is travel, auto, advertising info. |
Advertising & Marketing: Gary Strauss; 703/276-3420; Business Travel: Doug Carroll; 703/276-3659 | Most money section staffers work Monday through Friday. Best time to reach them is between 10 a.m. and 2 p.m. | Fax numbers are only given out by reporters/editors when they request information. | In addition to regular features, money secrtion also has periodic bonus sections throughout the year on travel and technology. Call for dates and deadlines. |
|
Life
Deals with everything from books and health and behavior to television and music. |
Entertainment: Kitty Yancey, 703/276-3768; Features: Anita Sama, 703/276-3780; Travel: Barbranda Lumpkins, 703/276-3771 | The best time to make a PR pitch is Sunday through Thursday in the mornings. | . PR practitioners can call the main department number --703/276-3475 --if not sure who to contact. | PR types may find Friday's "GO! Life on Vacation" section an ideal venue for travel and entertainment tips. |
MEDIA INSIGHT
