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Your doctors may be assisting in more suicides than you realize, according to a study in last week’s New England Journal of Medicine. A group led by clinical psychologist Lee Slome reports that in a… Continued

Marketers may want to step up their sexual educational programs, as results from a recent survey illustrate a misunderstanding by many women about when conception can occur. The good news, however, is that women are… Continued

Healthcare Marketer Authors Book On Contraception Considering that last week was the official Sexual Health Week, healthcare marketer Percy Skuy’s new book, Tales of Contraception has hit the market at the right time. The book… Continued

Last year, when newly merged pharmaceutical companies Ciba and Sandoz created a new company, Novartis, it decided to brand the company without mentioning one of the company’s more than 1,500 well-known products — including Ciba… Continued

To target young, life-science researchers who are working in pharmaceutical company research departments and academic research institutions, Makovsky Company created a unique ad campaign for Pharmacia Biotech featuring blond Scandinavian actors making jokes about an… Continued

What began as a way to get the latest medical information out to the masses has become an online marketing tool generating patient referrals to a group of cardiologists working behind the scenes. The Heart… Continued

Myers to Chair PRSA Executive Committee Gary Myers, executive VP of Morgan & Myers, Jefferson, Wis., has been elected chair of the Executive Committee of the Public Relations Society of America’s Counselors Academy. Established in… Continued

NEW YORK – Manhattan plastic surgeons are increasingly seeking public relations counsel to enhance their reputations and generate leads. In return, the PR industry is realizing a financial windfall. Consider, for example, that top New… Continued

Despite the inroads the Internet has made in PR, new findings from a study conducted by a New York marcom house show that in investor relations, annual reports, faxes and mailed press releases are used… Continued

Out Of the Mouths of Babes: Even Little Ones Have Impact In this issue, the Image Patrol points out just how important customers of all ages can be to a company’s corporate image. First a… Continued