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What makes or breaks an enterprise can often be summed up in three words: location, location, location. And that was the case with BET Holdings Inc., whose PR and marketing minds launched its new movie… Continued

February 20: The Conference Board and Ketchum Public Relations Worldwide, "Proactive Employee Communications: Building an Atmosphere of Openness, Common Purpose, and Trust," San Francisco, 212/339-0345. February 20: New York Women in Communications, "The Civility Defense:… Continued

PRSA to Celebrate 50 Years by Launching Community Programs The Public Relations Society of America, New York, is celebrating its 50th anniversary by encouraging individual PRSA chapters to spearhead community-involvement programs that promote PR as… Continued

200 Liberty Street New York, N.Y. 10281-1003 Phone: 212/416-2000 Editor’s Note: Here’s a daily dose of good news: Even though most PR practitioners might think it’s ivory-tower journalism when it comes to The Wall Street… Continued

Hoping to generate excitement over its newest product, Toshiba Information Systems Inc. created an innovative marketing campaign from July to September 1996 designed to get its name in users’ minds in time for the launch… Continued

February 10-11: BDS Sponsorship/Hollis, "The 9th Annual Sponsorship Conference," London, 011-44-1-71-240-3252. February 10-11: Effective Communications Group, "Advanced Writing & Interviewing Workshop," Atlanta, 201/444-3147. February 11: PRSA National Capital Chapter, "When Your Crisis Hits, Will You… Continued

Communication Companies Enter into Partnerships Public Communications/West, Santa Fe, Calif., combined last month its high-tech marcom firm with advertising agency Zerovnik & Co., Upland, Calif. PC/W brought Greg Zerovnik on board as vice president, executive… Continued

Editor’s Note: Generally, we’ve found that radio journalists are more willing — than most print and TV newshounds — to speak with us about how PR practitioners should make pitches. The key for radio is… Continued

This article is the first in a monthly installment on global PR and marketing. This week, we focus on an American firm’s venture into Singapore. Next month, we’ll bring you coverage of the PR marketplace… Continued

Tour Prompts Co. To Buy Insurance Executives from West Glen Communications were holding their breath two weeks ago: If the verdict in the O.J. Simpson civil trial had been reached during a Jan. 29 satellite… Continued