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PR People: New Hires & Promotions

March 24th, 1997 by

Lisa Manahan has been promoted from PR director to communications director at Ambit Marketing Communications, Fort Lauderdale. (Ambit, 954/462-1111) CTIA named Jeffrey Nelson as its director of news media relations. Nelson was VP at Nichols-Denzenhall… Continued

Fashion Industry Shows Social Awareness Through SMT

March 24th, 1997 by

Many people outside of the New York fashion scene may not know that the fashion industry cares about much more than just giving consumers something to wear. The Council of Fashion Designers of America, (CFDA)… Continued

PR & Marketing Calendar

March 24th, 1997 by

April 2-4: Softbank Exposition & Conference Company, "JavaOne: Sun’s Worldwide Jave Developer Conference," San Francisco, 415/578-6900. April 4: Effective Communications Group, "Effective Feature Writing Seminar," Princeton, N.J., 201/444-3147. April 6-11: Columbia Business School, "Sales Management,"… Continued

News: Industry Wrap-Up

March 24th, 1997 by

Wirthlin Woldwide Ventures Into Singapore with Alliance Singapore, one of the hottest growing PR markets (See PR NEWS, Feb. 10, 1997), has attracted a leading international strategic research and consulting firm: Wirthlin Wordlwide. The office… Continued

One PR Director’s Diary to Getting Publicity for a Client in Reno

March 24th, 1997 by

For those PR practitioners who have been rebuffed by disinterested journalists, PR NEWS offers this look at what one PR practitioner went through after pitching a story to the Reno Gazette-Journal. What follows is Reno-based… Continued

Media Insight: Advertising Age

March 24th, 1997 by

220 E. 42nd Street, 9th Floor New York, N.Y. 10017-5806 Phone: 212/210-0100 Editor’s Note: As PR increasingly becomes meshed with advertising and marketing, PR practitioners are getting a first-hand view of how these other disciplines… Continued

Bridging the Gap Between Home and Office-Bound Workers

March 24th, 1997 by

Despite the benefits of being able to bring the office home, some aspects of the corporate environment simply can’t be shared by a homebound telecom-muter. So what does this mean for in-house PR or communications… Continued

On The Pulse

March 20th, 1997 by

Alternative Medicines Gaining Popularity Marketers may want to look at holistic marketing, considering that one in 3 Americans now turns to alternative healers, say pollsters. A recent Gallup survey has reported that visits to holistic… Continued

The News Monitor

March 20th, 1997 by

Quebec Embarks on Major Ad Blitz Promoting Health Reform The Quebec government is spending $1.9 million on a two-month advertising campaign to promote its reform of the province’s healthcare system – including the closing of… Continued

Complying With Government Regs a Challenge for Marketers

March 20th, 1997 by

The federal government’s issuance of a model compliance plan provides healthcare marketing executives with an important opportunity to help their companies develop compliance programs that can limit their possible exposure for criminal or civil liability… Continued