Subscription Content

While online advertising is becoming a conventional way to market healthcare services, Web site sponsorships are another business opportunity marketers should consider. For example, on March 4, 1997, Nashville-based Columbia/HCA Healthcare Corp. [COL] (http://www.columbia.net), in… Continued

A single, unusual death in a hospital can sometimes put it into a crisis management mode, so one can imagine the intense situation when a small facility experiences dozens of such deaths in one year.… Continued

SAN FRANCISCO – From personal computers to trendy salad greens, California has a reputation as a market innovator. With its Access+ health plan, another company from the Sunshine State – Blue Shield of California -… Continued

SAN FRANCISCO – When you think of John Deere, what comes to mind? Tractors? Lawnmowers? Grain? Feed? SHMOs? As anyone familiar with the Nike, Nabisco, or Netscape logos will attest, brand identification is a desirable… Continued

Peter Kenderdell, executive director of programs for the Public Affairs Council, Washington, D.C., has been promoted to VP. The move was triggered by president Raymond L. Hoewing’s recent retirement and Douglas G. Pinkham’s transition to… Continued

Maximizing the World Wide Web as a key place to establish a rapport and relationship with the media can be a tricky thing: On the Internet, you can keep journalists abreast ofwhat your organization or… Continued

Two sparring PR firms in Atlanta have settled their differences out of court last week, two days before their scheduled trial. Attorneys for Manning, Selvage & Lee and Jackson Spalding Ledlie, both multimillion-dollar PR houses… Continued

Executives at Ruder Finn, a 50-year-old New York PR house, were faced with an unusual challenge when they learned March 20 that a Ruder Finn senior VP and a former account representative were charged with… Continued

Record Number of Entries in for Silver Anvils It appears the New York-based Public Relations Society of America’s PR for its annual Silver Anvil awards was right on the mark this year. The PRSA, which… Continued

PR NEWS will be launching a new feature focusing on annual reports. We’re going to review the best of ’em and the worst of ’em and offer readers tips and strategies to enhance their next… Continued