It’s quickly dawning on professionals that the Internet promises some unique PR and communications conduits – those that go beyond the obvious and sometimes cursory let’s-track-our-visitors-as-a-reinforcement-of-our-demographics mindset. Instead, progressive and trend-setting corporations are using the… Continued
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PR Professionals Taking on More of a Fact-Checking Role
August 11th, 1997 by PRNEWSThe call by some leading publications like Newsweek, Time and Fortune to bid farewell to their fact checkers isn’t much ado about nothing. This surfacing trend has been widely publicized in the mainstream media as… Continued
The Art of a Crisis: How One Gallery Dealt With the Government Shutdown
August 11th, 1997 by PRNEWSThe following is an excerpt from PR NEWS’ "The 12 Hottest (And 7 Not So Hot) PR Campaigns of 1996." This story looks at how the National Gallery of Art impressively handled the federal government’s… Continued
Market Research: Sunny Outlook For Graduates In Communications, Journalism
August 11th, 1997 by PRNEWSOn both the salary and employment fronts, findings from a new survey of college graduates should be good news for those in a corporate communications department or at an agency. Ohio State University’s 1996 Annual… Continued
Something Borrowed, Something New: Effective Communications on the Net
August 11th, 1997 by PRNEWSCHICAGO – If there’s one communications approach that’s sure to doom you on the Web, it’s relying on cookie-cutter PR and forgetting to customize messages for the many audiences you’re trying to reach. So it’s… Continued
The News Monitor
August 7th, 1997 by PRNEWSMarketing Campaigns Contact Lens Manufacturer "Focus" Targets Consumers CIBA Vision Corp. (Duluth, Ga.) is taking to the airwaves to promote its "Bring Your Life Into Focus" campaign with a beefed up consumer advertising budget of… Continued
Ad Abstract: Competitive Advertising Makes Phones Ring For Hotline
August 7th, 1997 by PRNEWSTo position the Washington Hospital Center (WHC) as offering "world-class" cardiac treatment to emphasize its accessibility, WHC relied on impressive stats and a little competitive advertising. Rolled out last year, the three print ads trumpet… Continued
Co-marketing a Medicare Risk Product Takes Respect, Understanding
August 7th, 1997 by PRNEWSEven the best laid plans for a co-marketing campaign can be fraught with frustrating power plays and less than harmonious compromises if trust, respect and unflinching determination are not established early on, according to the… Continued
When Agencies Collaborate, Good Things Happen
August 7th, 1997 by PRNEWSHave you debated the merits of having your public relations and advertising agencies work together on your brand’s behalf? Have you tried it in the past, but found the results less than satisfactory? Or are… Continued
On The Pulse : Trends & Surveys In The Healthcare Industry
August 7th, 1997 by PRNEWSPatients Spend More Time Waiting For (Than Seeing) Docs A national poll which highlights the need for increased healthcare efficiency, revealed that patients spend twice as much time waiting for their physicians as they actually… Continued