Ad Abstract: Competitive Advertising Makes Phones Ring For Hotline

To position the Washington Hospital Center (WHC) as offering "world-class" cardiac treatment to emphasize its accessibility, WHC relied on impressive stats and a little competitive advertising. Rolled out last year, the three print ads trumpet the fact that 4,100 cardiac specialists come to WHC to hone their skills and makes the bold comparison that it performs twice as many cardiac procedures (15,000) as its leading competitor, Johns Hopkins.