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When your current CEO plans to leave, or when a new CEO comes onboard, your internal communications efforts should include three critical components: swiftness, openness and directness. While employees don’t necessarily have a right to… Continued

It’s time again for one of the most significant services PR NEWS offers its readers on an annual basis: a chance for you to recognize your peers and for you to reflect on the strides… Continued

In many crisis situations, we have some control over the timing and extent of the press coverage. For some, this is like a child playing with matches: when you’re young, you don’t get to play… Continued

Company Finds The Right Chemistry In High School Road Tour It’s rare that a chemical manufacturer garners glowing media coverage — especially for a company that has been historically linked to unpopular causes and even… Continued

P.O. Box 655237 Dallas, TX 75265-5237; Ph.: 214/977-8456 Editor’s Note: The paper’s circulation (531,039 daily and 801,880 on Sunday) is reason enough to want to get on these journalists’ good sides but there’s another reason:… Continued

In a promotion for Firstar by Laughlin/Constable, editors and reporters were given a free lunch when 150 $10 press kits stocked with cookies, gourmet chips, packaged soup and dried cherries were overnighted for $5-$10 several… Continued

Getting hospital communicators to "listen" for strategic marketing ideas can be somewhat unsettling for a group so accustomed to "talking" and directing the process, according to Nancy Wilson, regional administrative director of marketing and communications… Continued

Disturbed by her limited knowledge of childhood depression, a condition that affects six million children, Susan Dubuque, whose son is clinically depressed, pooled the expertise of her fellow healthcare PR/marketing contacts and started what she… Continued

The Web can be an exciting new medium for charitable causes as long as the goals are "realistic", according to Jeff Hallett, chairman of NMP, Inc. who has launched a few online fundraising campaigns. Among… Continued

For Web-savvy hospital marketing departments, online fundraising holds extraordinary potential for new donors. Admittedly, many of the kinks of doing business online need to be worked out, especially where consumer comfort levels and security issues… Continued