Turning Hospital Staffers Into Focus Group Moderators

Getting hospital communicators to "listen" for strategic marketing ideas can be somewhat unsettling for a group so accustomed to "talking" and directing the process, according to Nancy Wilson, regional administrative director of marketing and communications services at Mercy Health Partners (Toledo, Ohio) and Patti Willis, VP of corporate communications at Shore Health System (Easton, Md.) who have moderated their own focus groups. But the exercise has a number of perks, including: