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Task Force Raises Awareness of Childhood Depression at $0 Budget

August 21st, 1997 by

Disturbed by her limited knowledge of childhood depression, a condition that affects six million children, Susan Dubuque, whose son is clinically depressed, pooled the expertise of her fellow healthcare PR/marketing contacts and started what she… Continued

Why The Web?

August 21st, 1997 by

The Web can be an exciting new medium for charitable causes as long as the goals are "realistic", according to Jeff Hallett, chairman of NMP, Inc. who has launched a few online fundraising campaigns. Among… Continued

Online Fundraising Efforts Have New Donor Potential

August 21st, 1997 by

For Web-savvy hospital marketing departments, online fundraising holds extraordinary potential for new donors. Admittedly, many of the kinks of doing business online need to be worked out, especially where consumer comfort levels and security issues… Continued

FDA Allows Rx Companies To State Purpose On-Air; Marketers To Benefit From Openness

August 21st, 1997 by

Prescription drug broadcast ads have been liberated from strict FDA advertising restrictions on "brand only" messages, which could only mention product brands – no indications. In response to growing requests from Rx manufacturers and some… Continued

Internal Focus Groups Gauge Patient/Employee Attitudes

August 21st, 1997 by

Carving out a "competitive personality" for healthcare organizations is often the decisionmaker or breaker for consumers who are looking for compelling reasons to choose (or pass up) your particular hospital, network or health plan. And… Continued

Calendar

August 21st, 1997 by

August 25-26 Symposium on Integrated Healthcare; Integrated Healthcare Report and the University of California, Irvine, College of Medicine. Aspen. 909/336-1586. September 7-10 Congress on Health Outcomes & Accountability; The Zitter Group. Washington, D.C. 800/270-8440. September… Continued

M&A Watch: An Eye On The Changing Healthcare Climate

August 21st, 1997 by

Who: Anthem, Inc. (Indianapolis) merged with Blue Cross & Blue Shield of Connecticut (North Haven, Conn.) When: Aug. 1 Total PR/Marketers: 71 (50-Anthem; 21-BCBSConn.) Effect on PR/Marketing: The most obvious effect is the name change… Continued

Columbia/HCA Debacle Issues Loud Clarion Call to Industry

August 21st, 1997 by

As far as healthcare crisis communications goes, the Columbia/HCA fiasco has provided healthcare communicators a brilliant and constantly unfolding case study in how not to handle a crisis involving a host of healthcare fraud charges.… Continued

The News Monitor

August 21st, 1997 by

Medicaid Programs HealthCare Program To Insure The District’s Uninsured Children Washington D.C.’s 18,000 uninsured children are the focus of an expansion coverage program recently launched by Capital Community Health Plan (CCHP) and United HealthCare Corp.… Continued

Managed Care Snapshots

August 21st, 1997 by

A California legislation proposal snaking its way through state legislation could cost the state $11 billion a year and eliminate 240,000 jobs, according to a new study by Spectrum Economics (Sacramento, Calif.) that involved 11… Continued