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PHARMACEUTICALS EXPECT INDUSTRY EXPERTISE AND STRATEGIC WORK FROM AGENCIES

A new study has found what healthcare companies feel are important criteria in judging the performance of their public relations and advertising agencies. The new client satisfaction study released by Baxter Gurin & Mazzei, the … | MORE »

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PATIENT-HUNGRY HOSPITALS ARE LOOKING OVERSEAS MARKETS TO FILL IN THE GAPS

Hospitals around the world are pushing outside their borders looking for new global patients. Take the example of Johns Hopkins Hospital in Baltimore, Md., which has crafted marketing contracts all over the world including third … | MORE »

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PHARMACEUTICAL’S PR DRIVE

Fueled in part by the pharmaceutical care movement and an increase in the direct marketing of healthcare services to consumers, some state boards of pharmacy and industry trade organizations have embarked on ambitious public relations … | MORE »

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PR PROFESSIONAL, FORMER KENNEDY, JOHNSON STAFFER DIES

Michael W. Moynihan, who served in both the Kennedy and Johnson administrations and is well known for his PR efforts on behalf of free trade issues, died of cancer Nov. 12 at his home in … | MORE »

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NEW HIRES AND PROMOTIONS

Earl V. Wells III was appointed director of public relations at Eric Mower and Associates, Buffalo, N.Y. He was media relations/public affairs manager with the Consolidated Edison Company, New York.Paul Capelli was promoted from vice … | MORE »

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NEW SEARCH FIRM FORMED

A new company, Goldman+Bell LLC, has been created to specialize in temporary staffing for corporate communications departments and PR firms. The firm will also provide permanent staffing services. The company is a venture between Peter … | MORE »

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PRSA CHAPTER AWARD

Kyla Thompson, group CEO of The Jefferson Group West, Denver, received the Lifetime Achievement Award from the Colorado Chapter of the Public Relations Society of America for her service on more than 15 community organizations. … | MORE »

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HISPANIC SECTION FOR PRSA?

A group of PR professionals in Miami is leading an effort to create a Hispanic Professional Interest Section of the Public Relations Society of America in recognition of the rapidly growing Hispanic market in the … | MORE »

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POLISH PARTNERSHIP

Manning, Selvage and Lee, New York, has partnered with United Public Relations, Poland. (Manning, 212/213-7025)

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SEARS USES TRAVELING CARD TO PROMOTE ITSELF, DISNEY RESORT

When the Walt Disney World Resort’s silver anniversary approached, Sears, Roebuck & Co. [S] decided to do something special –partner with them and share in their celebration. Sears and Donnellon Public Relations, both located outside … | MORE »

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