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August 4th, 1997 by

Public Relations: The Art or Science of Controlling the Uncontrollable By Katharine Delahaye Paine CEO and founder, The Delahaye Group, Inc. http://www.delahaye.com Sooner or later it’s bound to happen. You walk into your office one… Continued

THE PEOPLE PAGE

August 4th, 1997 by

New Hires Bionutrics Inc., Phoenix, appointed Sandra Gotham Meehan senior VP, corporate communications; was managing partner of Gotham Meehan Partners, New York. Carlson Wagonlet Travel, Minneapolis, appointed Patrice Vick director communications and PR; was assistant… Continued

A MARRIAGE OF GOODWILL: SCHNEIDER & ASSOCIATES’ PR STYLE

August 4th, 1997 by

Bridesmaid’s Anxiety Inspires Well-Timed Agency Drive and Lands New ClientIt’s a universal complaint by women: bridesmaids’ dresses can only be worn once. After the big event, these garments are usually sentenced to life in the… Continued

IR LOOK: YOUNGEST INVESTORS RATE CORPORATE COOL

August 4th, 1997 by

Richie Rich, meet the financially and brand savvy kids of the ’90s. Boston-based Liberty Financial Companies [L], an integrated asset management firm, has had a long-standing interest in teaching kids about investing and corporate America… Continued

COMMUNICATING AN ACQUISITION REQUIRES CANDOR, QUICK RESPONSE

August 4th, 1997 by

CHICAGO – Communicators whose corporations are in the acquisition or merger mode know that legalities limit much of what they can say or do. But instead of sticking to a mum’s-the-word tactic, there is much… Continued

PR & MARKETING CALENDAR

August 4th, 1997 by

September 3-4: Clemson University, School of Professional Studies, "Effective Seminar/Conference Marketing," Chicago, 864/656-3990. September 10-13: Society for Healthcare Strategy and Market Development, "2nd Annual Educational Conference and Exhibits," Palm Springs, Calif., 312/422-3738. September 15-16: International… Continued

BUSINESS SCHOOL CREATES MARKETING AND MEDIA DEPT.

August 4th, 1997 by

Hoping to increase its national and international visibility, The Anderson School at UCLA has created a new marketing and media relations department. The new department will implement a new marketing plan for the school, led… Continued

HMOs’ Duty To Disclose Physician Incentives

July 24th, 1997 by

Health maintenance organizations enter into contracts with subscribers and other contracts with physicians who provide health care services to subscribers. Recent legal developments suggest that HMOs may be obligated to disclose to their subscribers the… Continued

Case Study No. 116: Cigna Dental

July 24th, 1997 by

Conversion Rates Soar With Direct Mail Campaign To recruit business-savvy dental practices for its new PPO (preferred provider organizations) plan, Cigna Dental (Plantation, Fla.) hit an investment nerve through a shrewd direct mail campaign that… Continued

Financial Incentive-Based Online Program to Wire Schools with Anti-Drug Messages

July 24th, 1997 by

To make doing drugs "uncool" for teens, healthcare marketers have to do more than preach it, by backing up anti-drug messages with useful incentive-based strategy that this trendy target can relate to and immediately benefit… Continued