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PR & Marketing Calender

June 30th, 1997 by

July 15-18: The Center for Corporate Community Relations, "Institute on Corporate Community Relations," Calgary, Alberta, 617/552-4545. July 16: National Investor Relations Institute, "How Domestic Securities Markets Work," Boston, 703/506-3570. July 17: National Investor Relations Institute,… Continued

Cyber PR: New Places to Pitch Your Idea Online

June 30th, 1997 by

The Internet opens a whole new world of placement opportunities. Following are some new sites or sections of existing sites that accept story pitches. TECHNOLOGY Internet.com http://www.internet.com: Explores new technology and provides Internet news. Contact:… Continued

Merger Watch: An Eye On The Changing Healthcare Climate

June 26th, 1997 by

Healthcare organizations are merging or being acquired at a dizzying pace. In the second installment of this new feature, which will run in every issue of HPRMN, we take a look at a recent merger… Continued

The News Monitor

June 26th, 1997 by

Marketing Campaigns Aetna U.S. Healthcare Defects From AAHP; Mounts Own Push Opting to wage its own beefed up independent PR/lobbying effort to defend managed care, Aetna U.S. Healthcare, the nation’s second largest operator of managed-care… Continued

PR Racing to Catch Up With Army’s Efforts

June 26th, 1997 by

For the Walter Reed Army Medical Center in Washington, D.C., telemedicine made its debut during a Somalia medical mission for Operation Restore Hope, a United Nations Humanitarian Relief effort in 1992. Using a mobile telemedicine… Continued

On The Pulse: Trends & Surveys In The Healthcare Industry

June 26th, 1997 by

Twentysomethings Delaying Fatherhood; Sex Ed Highlighted This past Father’s Day saw an older group of dads celebrating for the first time, according to recent birth statistics from the National Center for Health Statistics (NCHS). Better… Continued

Case Study No. 114 – Columbia Wesley Medical Center

June 26th, 1997 by

Birthing Center Reclaims Its Market Share Through ‘Softened’ Campaign In recent years, Columbia Wesley Medical Center’s long-time dominance as the Wichita, Kansas, leader for birthing care was being threatened by increased competition from two new… Continued

Research: The Essential First Step in Creating Effective Marketing and Public Relations Programs

June 26th, 1997 by

The main concern of consumers today is choice – right? If people in Friendly Little Hometown say security is the thing that’s most important to them, that should be the theme of ads for Metro… Continued

Telemedicine’s Success Stories Are Hospital Industry’s Best Kept Publicity Secrets

June 26th, 1997 by

Telemedicine and its ability to shrink specialized medicine and education from miles to bytes, is one of the best kept publicity secrets for many hospitals. Often it is the software/hardware companies that are getting the… Continued

Did You Know?

June 26th, 1997 by

Every 26 seconds another adolescent becomes pregnant. Every 56 seconds another adolescent gives birth. Each year more than million U.S. teenagers become pregnant-one in nine women aged 15-19. Source: Recent U.S Department of Health and… Continued