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March 20th, 1997 by

March 23-26: 1997 Annual Conference Alliance for Healthcare Strategy and Marketing. San Francisco; 312/704-9700. June 11-13: The Ninth National Conference of Physician Referral and Health Information Services. Physician Referral & Health Information Update. Atlanta; 404/377-6131.… Continued

Video News Releases Are Gaining In Use During Cash-Strapped Times

March 20th, 1997 by

The use of healthcare Video News Releases (VNR) is alive and well, but practitioners should avoid excessive product plugs and give broadcast journalists stories that will improve the lives of viewers. More and more editors… Continued

On The Pulse

March 20th, 1997 by

Alternative Medicines Gaining Popularity Marketers may want to look at holistic marketing, considering that one in 3 Americans now turns to alternative healers, say pollsters. A recent Gallup survey has reported that visits to holistic… Continued

The News Monitor

March 20th, 1997 by

Quebec Embarks on Major Ad Blitz Promoting Health Reform The Quebec government is spending $1.9 million on a two-month advertising campaign to promote its reform of the province’s healthcare system – including the closing of… Continued

Complying With Government Regs a Challenge for Marketers

March 20th, 1997 by

The federal government’s issuance of a model compliance plan provides healthcare marketing executives with an important opportunity to help their companies develop compliance programs that can limit their possible exposure for criminal or civil liability… Continued

Health System Uses TV Show To Educate Public, Showcase Itself

March 20th, 1997 by

In 1995, after a meningitis outbreak developed in the community of Norfolk, Va., a high school boy died and the community panicked due to lack of information about the disease. Local health system marketers came… Continued

HOW MUCH TO SPEND ON RESEARCH

March 17th, 1997 by

Walt Lindenmann, who heads the research group at Ketchum Public Relations, advises a budget of between 5 and 10 percent, depending on the complexity of the program, whether or not there is existing research, etc.… Continued

SEARLE SEALS SOLID PR WITH LAUNCH OF INFORMATIONAL WEB SITE AND GAME

March 17th, 1997 by

For close to two years, while other deep-pocketed pharmaceuticals like Merck and Bristol-Myers Squibb charted their courses onto the World Wide Web, corporate communicators at Skokie, Ill.-based Searle and its PR agency Landmark Communications were… Continued

IN PR, ‘R’ MEANS RESEARCH AS WELL AS RELATIONS

March 17th, 1997 by

Ask PR people about research to plan new programs or assess results and they’ll tell you they’re not doing much, but would like to be doing more. The reasons cited: cost; belief that some results… Continued

NEWS: INDUSTRY WRAP-UP

March 17th, 1997 by

Rowland Co. Merges with Wang The Rowland Company, New York, on March 12 merged Wang Associates Health Communications, New York, into the company’s existing healthcare practice to form a new division of Rowland, Rowland-Wang Healthcare.… Continued