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SIMPLIFY! SEC WANTS LESS LEGAL JARGON IN COMPANY PROSPECTUSES

When the makers of Samuel Adams beer, the Boston Beer Co., offered shares directly to consumers last year through coupons in its six-packs, it knew it had to make the offering documents simple enough for … | MORE »

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NEW APPOINTMENTS, HIRES & PROMOTIONS

FORMER DOW CHEMICAL COMM. OFFICER FORMS PUBLIC POLICY CO. Richard K. Long, former senior communications officer at Dow Chemical, Midland, Mich., has formed Long-term Solutions, Federal Way, Wash., to assist clients dealing with public policy … | MORE »

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GOLIN HARRIS GOES THE DISTANCE FOR ALZHEIMER’S ASSOCIATION

The Alzheimer’s Association’s (AA) successful walkathon in the fall of 1996 underscores the importance of bringing together several forces every step of the way: celebrity endorsements, public service announcements, local chapter assistance and an aggressive … | MORE »

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MARK THESE DATES

February 4-5: Direct Marketing Association, "7th Annual DMA Non-Profit Washington Conference," Washington, DC, 212/790-1500. February 5-7: American Association of Advertising Agencies, "Media Conference & Trade Show," Atlanta, 212/682-2500. February 9-12: Public Affairs Council, "National Grassroots … | MORE »

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INDUSTRY WRAP-UP

N.J. BMA SPONSORS CONTEST Business-to-business communicators in New Jersey have until Feb. 11 to enter their creative work in the 1997 Impact Awards competition sponsored by the Business Marketing Association of New Jersey. For information … | MORE »

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MEDIA INSIGHT

Time Magazine: Editor’s Note: Okay, so we know that writers at Time magazine, because of its tireless political coverage and its business content, have earned a reputation for knowing all the news — but make … | MORE »

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PR PRACTITIONERS SLOWLY WEAVING THEIR WAY ONTO THE WEB

The Internet undoubtedly has great potential for the PR industry, but sometimes that very potential is overwhelming. Large corporations have found that the Internet is the perfect way to communicate messages, objectives and projects to … | MORE »

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APPLE’S CORE USERS BEGINNING TO RETHINK LOYALTY TO MACS

In the ’80s and even early ’90s, Apple [APPL] infiltrated the PR industry, allowing small firms to invest only thousands of dollars on Macintosh computers to capitalize on what this so-called PC counterculture promised: good … | MORE »

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AOL TRYING TO GET ONLINE WITH BETTER PR, CUSTOMER RELATIONS

While a marketing effort to provide an all-you-can-eat online service had online enthusiasts virtually ravenous over the prospect, America Online [AOL] is now in the unusual situation of having too many people at the buffet … | MORE »

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APPOINTMENTS AND HIRES

ASAE Names New Vice President of Government Affairs James L. Clarke was named VP of government affairs Jan. 14 for the American Society of Association Executives, Washington, D.C. Clarke, who replaces Robert Boege who left … | MORE »

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