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New PR Tool

March 31st, 1997 by

With an increasing number of journalists turning to e-mail for story leads and ideas, PR execs are increasingly using that tack to contact them. A new directory may help facilitate that process. Direct Contact Publishing,… Continued

Untitled

March 31st, 1997 by

It’s no secret that it’s difficult to get attention in New York, but Maytag hit the jackpot when its Chicago PR house Leo Burnett Co. rented a movie theater at the Lincoln Center in New… Continued

Media Insight: The Rosie O’Donnell Show

March 31st, 1997 by

30 Rockefeller Plaza Suite 800 E New York, N.Y. 10112 Phone 212/506-3288 Editor’s Note: It’s worth your while to put this show on your PR target list for several reasons: it’s not the typical morning… Continued

PR & Marketing Calendar

March 31st, 1997 by

April 1: Public Relations Society of America National Capital Chapter, "PRSA National Environmental Conference," Washington, D.C., 703/641-1100. April 4-5: Society of Professional Journalists, "Region 5 Conference," Southbend, Ind., 317/653-3333. April 6-11: Columbia Business School, "Sales… Continued

Relaying Public Policy on the Net Is Big Hit for Organizations

March 31st, 1997 by

For public affairs agencies and government organizations, the Internet has become a helping hand that extends the reach of their messages and, in many cases, saves them immeasurable time. In short, it’s a necessary PR… Continued

Survey: Top Brass Recognize Importance of Company Reputation

March 31st, 1997 by

Nine out of 10 people who responded to a recent survey about corporate communications believe corporate leadership recognizes the value of a strong corporate reputation and eight in 10 believe a strong corporate culture and… Continued

PR People: Hires/Promotions

March 31st, 1997 by

Peter Kenderdell, executive director of programs for the Public Affairs Council, Washington, D.C., has been promoted to VP. The move was triggered by president Raymond L. Hoewing’s recent retirement and Douglas G. Pinkham’s transition to… Continued

Just Blowing Smoke?

March 24th, 1997 by

CIGARSir International, a division of The Critical Solutions Group Companies, surely wanted to make friends – not enemies – when it announced March 12 that it planned to donate to cancer research organizations 3 cents… Continued

PR People Making News

March 24th, 1997 by

Newsweek’s Pearson to Go to Time Next Month Diana Pearson, communications director at Newsweek, will leave her post April 8 to become public affairs director at Time. Time’s call to hire Pearson – who said… Continued

Two Atlanta PR Agencies Go to Court Over Employees’ Departure, Client List

March 24th, 1997 by

Two Atlanta-based PR houses accustomed to generating publicity for others – and not themselves – will face a new kind of media spotlight beginning today. This time, Manning, Selvage & Lee (MS&L) and Jackson Spalding… Continued