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BOOK REVIEW/PUBLIC AFFAIRS

Needed: Conceptual Approach to External Environment As one of PR NEWS’ 1997 PR Professional of the Year nominees points out, public relations executives need to help their organizations address the complexity of the social and … | MORE »

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STUDENTS TAKING JUNIOR APR

About 75 students will take a professional accreditation exam modeled after the Accredited in Public Relations (APR) program of the Public Relations Society of America. The students, members of PRSA’s student society, will receive a … | MORE »

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PROMOTIONS/NEW HIRES

MS&L Names Practice Leaders The New York office of Manning, Selvage & Lee (MS&L), has appointed three senior vice presidents to head three practice groups. Jeremy Jacob will head the office’s consumer marketing effort, Andy … | MORE »

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HIGH-TECH EDITORIAL CALENDARS

Press Access, Boston, a high-tech media database service, unveiled a Web-based service listing editorial calendars of high-tech publications. WEBCals provides weekly updates of publications’ editorial calendars, searchable by key words. In addition, users can arrange … | MORE »

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NEW AGENCY LEADERS

Pacific/West Names COO Pacific/West Communications Group Inc., Los Angeles, hired John Smither as chief operating officer of the corporate office. He was vice president/CFO at multimedia hardware and software manufacturer Reveal Inc., Woodland Hills, Calif. … | MORE »

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MARK THESE DATES

Sept. 27-30 The 18th Annual Educational Conference and Trade Show, Atlanta. Sponsored by American Society for Healthcare Marketing and Public Relations. Members: $595; non-members: $850. Call 312/422-3737. Oct. 10-12 American Association of Health Plans is … | MORE »

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TREADING CAREFULLY WITH TESTIMONIALS AND ENDORSEMENTS

Testimonials (also known as "endorsements") can be effective advertising tools. Consumers often fail to distinguish between the advertiser, on the one hand, and the opinions, beliefs, findings or experiences of the person providing the testimonial, … | MORE »

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HEALTH SYSTEM OVERCOMES LOCAL MEDIA BASHING

PR executives at the Fairview Health System in Minneapolis succeeded in damage control this year with a comprehensive promotional campaign to counter-act the negative PR it received during its takeover of the University of Minnesota … | MORE »

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SHSMD CONFERENCE GEARS UP FOR ATLANTA, SEPT. 27-30

Hundreds of healthcare marketing and PR executives are gearing up for one of the largest industry conference of the year–the First Joint Annual Educational Conference and Exhibits to be held Sept. 27-30 in Atlanta. This … | MORE »

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MAKE ‘EM LAUGH: ADD A TOUCH OF HUMOR TO PRESENTATIONS

Have you heard the one about the healthcare marketing executive who started off her sales presentation with a joke, didn’t get a single laugh, and blew the whole sale? It’s not only not funny _ … | MORE »

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