Jan. 6: "Lobbying Clinic On State And Local Governments," Public Affairs Council, ANA Hotel, Washington, D.C., 202/872-1790; http://www.pac.org. Jan. 6-9: "Introduction to Investor Relations," National Investor Relations Institute, Loews Hotel, Santa Monica, Calif., 703/506-3570, http://www.niri.org.… Continued
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Taking the Health Information High Road
January 5th, 1998 by PRNEWSIf you are thinking about taking the lead on health information in your area, make sure it’s a "natural position" for your health organization to take, says Virginia Hunt and Jay Caughlin, who headed up… Continued
Market Trends
January 5th, 1998 by PRNEWSNew Title? Not Necessarily: More Bang for the Buck Executives’ Greatest Anxieties About Job Security 1997 1991 1989 Loss of job due to acquisition or merger 51% 45% 54% Burnout 24% 12% 25% Being fired… Continued
Getting a Grip on Measurement: The Turn Toward More Objective Strategies
January 5th, 1998 by PRNEWSMeasurement has always been somewhat of a needle in a haystack – the most elusive of PR chores to standardize and prove. But media analysis today is increasingly being based on management perspective and establishing… Continued
Media Insight : Multimedia Week
January 5th, 1998 by PRNEWSPhillips Business Information, Inc. 1201 Seven Locks Road, Potomac, Md. 20854; 301/340-7788 Editor’s Note: Multimedia Week , also a sister publication of PR NEWS, has a proclivity for insider-track-styled news. It’s an eight-page weekly that… Continued
Media Insight : CableFAX Daily
January 5th, 1998 by PRNEWSPhillips Business Information, Inc. 1201 Seven Locks Road, Potomac, Md. 20854; 301/340-7788 Editor’s Note: CableFAX Daily, a sister publication of PR NEWS, has a reputation in the cable industry for sniffing out breaking news and… Continued
The Buck Starts Here
January 5th, 1998 by PRNEWSLeaders in U.S. Sponsorship for 1997 $140 million-$145 million: Philip Morris Cos. – its companies Kraft Foods, Inc. and Miller Brewing Co. accounted for the increase in spending; $130 million-$135 million: Anheuser-Busch Cos., which signed… Continued
Attention All Pr News Readers
January 5th, 1998 by PRNEWSNew Workshop Designed To Alleviate Your Crisis Concerns PR NEWS Seminarsc is hosting a one-day Advanced Crisis Management Workshop on Feb. 17 at the Sheraton Washington in D.C. More than 15 industry leaders will offer… Continued
Corporate Sponsorship to Reach $6.8 Billion Mark This Year
January 5th, 1998 by PRNEWSMarketers/PR Pros Should Study Which Consumers Are Most Influenced by Sponsorships Corporate sponsorship, which includes the red-hot trend of cause-related marketing, is expected to be 15 percent higher in 1998 over last year, according to… Continued
Keeping A Pulse On Crises
January 5th, 1998 by PRNEWSPR professionals will likely be meeting crisis management issues head-on this year – and going into the next century. But part of what will make your crisis planning run smoother is reaching consensus at all… Continued