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Image Patrol Round 6: Sears & Radio Shack

May 26th, 1997 by

Sears Hits Lending Crises Bullseye; Radio Shack Misses Mark Last month’s peace on the PR front lasted about as long as the average truce in the Middle East. For some reason this month we were… Continued

Communicators Should Take Proactive Role in Celebrity Endorsement Contracts

May 26th, 1997 by

The recent allegations against NBC sports broadcaster Marv Albert underscore the importance of linking legal and communications interests at the early stages of choosing a celebrity spokesperson. In the case of Albert, who last week… Continued

News: Industry Wrap-Up

May 26th, 1997 by

Survey Results Study Reveals Organizational Skills Are Key to Success With so much to do and so little time to do it, many professionals cannot seem to get organized no matter how high a priority… Continued

Case Study No 2950 – Satellite Media Tour: Broadcast PR Firm Attracts Coverage With Finely Tuned Campaign

May 26th, 1997 by

Your client has a really big story to tell – it’s 2.2 million acres wide, to be exact – and the CEO wants to tell the story to a couple million people. Trouble is, he… Continued

PR & Marketing Calendar

May 26th, 1997 by

May 29: New York Women in Communications, "Ken Auletta Addresses Communications: The Past, Present and Future," New York, 212/661-4737. June 1-27: Columbia Business School, "The Columbia Senior Executive Program," Harriman or Tarrytown, N.Y., 800/692-3932. June… Continued

Media Insight: Miami Herald

May 19th, 1997 by

One Herald Plaza Miami, Fla. 33132-1693 Phone: 305/350-2111 Editor’s Note: In the news industry, the Miami Herald has earned a reputation for being a cutting-edge, hard-hitting publication whose staffers have included the famous police reporter… Continued

From The PR News Files: What Were They Thinking?

May 19th, 1997 by

When Chad Williams, president of Resist Records, Beverly Hills, answered a call from PR NEWS last week, it was a less-than-delighted Williams we found on the other end. The Resist Label Group is the operation… Continued

Deep Blue Publicity Roll to Continue?

May 19th, 1997 by

Last Monday, IBM’s 1.4-ton super-computer Deep Blue, flanked by several security guards, was loaded onto an 18-wheeler for its journey back to the company’s office in Poughkeepsie, N.Y., where it’s now being reconfigured for its… Continued

Gauging Extranet’s Evolutionary Costs

May 19th, 1997 by

The costs of setting up an extranet system greatly depends on a company’s goal, according to Victor Junalaitis, CEO of Santa Monica, Calif.-based Positive Support Review Inc., a consulting firm specializing in extranets. Junalaitis has… Continued

Marketers Hit ‘Third Wave’ Communications with Extranets

May 19th, 1997 by

Most marketers and PR executives who are Internet- and intranet-friendly have a ready-set-go attitude when it comes to this technology’s latest offspring, the extranet. Since the framework is already in place, extranets are a natural… Continued