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PEOPLE

Pierce Receives Presidential Citation from PRSA Jonathan M. Pierce, APR, vice president of Sawchuck, Brown Associates, Albany, N.Y., received the Presidential Citation from the Public Relations Society of America. He was given the honor for … | MORE »

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ALAN CARUBA ON THE BORING INSTITUTE, DENNIS RODMAN AND OTHER PRESSING ISSUES

PR NEWS spoke with PR guru, Alan Caruba, to get an insider’s perspective on PR and how the field is changing. Caruba, 59, is CEO of The Caruba Organization, Maplewood, N.J., (201/763-6392) which he established … | MORE »

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HOW ONE PR FIRM LOOKED TO MADONNA FOR COVERJT PUBLIC RELATIONS

NO stranger to celebrity publicity and media placement, knew how important it would be to get Madonna (new mom, Material Girl, "Evita" star) on the January cover of Redbook magazine. The magazine, intent on repositioning … | MORE »

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CORPORATE PR BUDGETS GET BOOST IN ’97; FUNDS EARMARKED FOR WEB

Corporate PR budgets for 1997 are up over last year, with monies being earmarked for PR Web ventures, projects headed by consultants and strategic communications programs. But although budgets have jumped slightly, PR staffs won’t … | MORE »

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MEDIA INSIGHT: FORBES MAGAZINE

SECTIONSEDITORSDAYS TO CONTACT/DAYS TO AVOIDMETHODSCOMMENTS Advertising/MarketingEverything from fledgling operations to business rebounds are probed. Senior Editor: Joshua Levine: 212/620-2480; Fax: 212/620-1873 Forbes is published every two weeks so editors aren’t working on daily deadlines, but … | MORE »

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INDUSTRY WRAP-UP

Report on Meaningful Employee Communication Released The Dallas chapter of International Association of Business Communicators has released a 30-page report on employee communication to top executives at Dallas’ 100 largest companies to help raise awareness … | MORE »

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TALK ABOUT SELF-MARKETING: HERE’S ONE GUY WHO’S GONE WORLDWIDE

Pitching and selling an idea in a foreign country has its potential pitfalls, and can quickly discourage even the most ambitious self-promoters. New York PR veteran/author Ray Josephs, however, has mastered the tricks and challenges … | MORE »

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COMMUNICATIONS EFFORTS TAKE FRONT SEAT DURING CRISES

White collar mismanagement and subsequent employee lawsuits, along the lines of the Texaco fiasco, are on the rise and crisis management plans will become key to how companies fare in the future. That’s according to … | MORE »

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AN OUNCE OF PREVENTION: MORE THOUGHTS ON CRISES

By its very definition, a crisis is not a crisis until it happens. And the most common mistake, from start-up companies to sophisticated established ones, is that most still believe it cannot happen to them. … | MORE »

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IMAGE PATROL: A LOOK AT TWO APPROACHES TO CRISES

In the early 1700′s Alexander Pope said "At every word, a reputation dies." Little could he have imagined the veracity of that statement as civilization hurtled towards the 21st century. A month ago, "jelly beans" … | MORE »

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