Subscription Content


avatar

HEALTHCARE PR FIRM CHANGES NAME

EURO/RSCG, the eighth largest communications network in the world, announced today that its healthcare public relations agency known as CDB Healthcare has been renamed: PResence(SM)/EURO RSCG. PResence originally established as a joint venture for healthcare … | MORE »

Comments Off

avatar

ULTRAFIT CHOOSES PR FIRM

Ultrafit Centers Inc. has appointed Corporate Imaging Inc., a healthcare PR agency in New York City to handle public relations for its corporation. Ultrafit Centers are a pioneer concept in preventive healthcare. Like a medical … | MORE »

Comments Off

avatar

FRIENDS, FAMILY COME FIRST WHEN CHOOSING A DOCTOR OR HEALTH PLAN

When choosing a doctor or a health plan, Americans are more likely to rely on the advice of friends and family than on the opinions of employers or independent rankings, according to a survey by … | MORE »

Comments Off

avatar

SPRINT HELPS WITH PATIENT SATISFACTION

Saint Luke’s-Shawnee Mission Health System has signed a $15 million agreement with telephone carrier Sprint [SPR] that will let the Kansas City-based hospital change the way it treats, evaluates and cares for its patients. The … | MORE »

Comments Off

avatar

CLINICAL DEPRESSION AT WORK SKYROCKETS

Healthplan marketers may want to expand employee counseling programs, as clinical depression is an expensive and growing workplace problem, according to recent studies. According to a national survey conducted by the Employee Assistance Professional Association … | MORE »

Comments Off

avatar

TREAD LIGHTLY BUT PERSISTENTLY WHEN COLLECTING AN OVERDUE BILL

Collecting an overdue bill from a healthcare client is a delicate dance: You want your money, but you don’t want to alienate a customer. According to healthcare PR agency executives, the secret to maintaining a … | MORE »

Comments Off

avatar

HOSPITAL OVERCOMING FINANCIAL, IMAGE PROBLEMS

Last year was not a good year for Los Angeles-based UCI Medical Center. On top of a 10 percent loss of its operating budget, it was battling to overcome a highly-publicized scandal involving some of … | MORE »

Comments Off

avatar

DOING IT RIGHT

Target The Right Media. If you don’t have time to thumb through Bacon’s Media Directory –the industry bible that lists every news organization as well as editors and their beats –Bacon’s will sell you a … | MORE »

Comments Off

avatar

GETTING THE MOST OUT OF PRESS RELEASES

The truth is, writing a press release is tricky business. And getting the media to read the release is even trickier. But blitzing the newsroom of every major newspaper across the country is a mistake. … | MORE »

Comments Off

avatar

MEDIA INSIGHTTHE NEW YORK TIMES

SECTION EDITORS DAYS TO CONTACT/DAYS TO AVOID METHODS COMMENTS Business One of the only Times departments that accepts unsolicited pitches over the phone. It is not, however, receptive to email pitches. Assignments Editor: Daniel Rosenberg … | MORE »

Comments Off