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Media Insight

October 6th, 1997 by

Editor’s Note: We’re not exaggerating when we tell you that out of the dozens of newsrooms, broadcast centers and TV production boutiques we’ve attempted to gain entree, that this bunch (the paper has a daily… Continued

Trends & Surveys In The Heathcare Industry

October 2nd, 1997 by

Most HIV-Infected Americans are Aware of Their Status AIDS awareness is at an all-time high for those who carry the HIV infection, according to the latest research from the Centers For Disease Control and Prevention.… Continued

Some Columbia/HCA Hospitals Drop Name

October 2nd, 1997 by

In recent weeks, some of the 342 Columbia/HCA hospitals are dropping "Columbia" from their names. As the embattled hospital chain struggles to reshape itself under Dr. Thomas Frist’s new leadership, a recent trend of Columbia… Continued

Wanted: Fresh Healthcare Ideas and Solutions

October 2nd, 1997 by

Bids are due by Nov. 26 The nation’s second largest buyer of employee healthcare is calling on healthcare marketers to put on their thinking caps to solve some of the nation’s toughest healthcare problems. The… Continued

New Report Looks At Top Marketing, PR Campaigns

October 2nd, 1997 by

Healthcare PR & Marketing News has just released "The 25 Top Healthcare Case Studies, 1997 Edition." The report, which provides insight into some of the most innovative marketing and PR campaigns in the industry, is… Continued

Media Insight

October 2nd, 1997 by

Editor’s note: Vim & Vigor, McMurry Publishing’s flagship syndicated magazine, just increased its circulation to more than 1 million, making it the third largest consumer health magazine in the country. This glossy customized healthcare pub… Continued

Reader P.O.V.

October 2nd, 1997 by

The AHA’s Latest Patient Confidentiality Guidelines In the last issue, we covered generating positive hospital coverage and patients’ rights. Below are some of the latest guidelines issued by the American Hospital Association. Patient Condition: Patients… Continued

The News Monitor

October 2nd, 1997 by

Healthy Start Prenatal Care Programs Gets $50M Boost Prenatal care initiatives just got a multi-million-dollar boost from Congress. Health and Human Services (HHS) Secretary Donna E. Shalala announced earlier this week that Healthy Start grants… Continued

AHA’s New Guidelines

October 2nd, 1997 by

Although the American Hospital Association is targeting hospital and health system leaders with these guidelines, their execution requires key PR/marketing input and strategy during the contemplation stage of new ownership. Here’s a heads up on… Continued

Act & Track

October 2nd, 1997 by

Key: Roll/Key Characteristics Habit Building Steps Frequency Assessment Leader To be viewed as a a loyal leader, within the organization and community, who works diligently, through measurable results, to improve the health status of those… Continued