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Gauging Extranet’s Evolutionary Costs

May 19th, 1997 by

The costs of setting up an extranet system greatly depends on a company’s goal, according to Victor Junalaitis, CEO of Santa Monica, Calif.-based Positive Support Review Inc., a consulting firm specializing in extranets. Junalaitis has… Continued

Marketers Hit ‘Third Wave’ Communications with Extranets

May 19th, 1997 by

Most marketers and PR executives who are Internet- and intranet-friendly have a ready-set-go attitude when it comes to this technology’s latest offspring, the extranet. Since the framework is already in place, extranets are a natural… Continued

News: Industry Wrap-Up

May 19th, 1997 by

Community Relations: AT&T Gets Press From Volunteers’ Disaster Help IBM may have gotten tons of publicity from Deep Blue, but let’s not forget what a philanthropic face does for a corporation today. AT&T continued to… Continued

AT&T’s Home Page Spawns Account Online Service

May 19th, 1997 by

AT&T’s Universal Card Services (Jacksonville, Fla.), its calling card-credit card division, used extranet technology to launch "AT&T Universal Account Online." Anticipating that it had a customer base that would prefer to conduct business online, AT&T… Continued

State Legislation Pushes Workers Comp. Program into High Gear

May 19th, 1997 by

When Ohio was finally ready to enforce Bill 107, which required the state’s Bureau of Workers’ Compensation (BWC) to mandate that employers choose a managed care organization (MCO) to handle their workers’ compensation claims, PR… Continued

On The Pulse: Trends & Surveys In the Healthcare Industry

May 15th, 1997 by

DTC Ads Redefine Doctor-Patient Relationships Encouraging consumers to become advocates of their own healthcare, Direct-to-Consumer (DTC) ads are impacting the relationships among patients with physicians, pharmaceutical manufacturers, and healthcare payers, according to a newstudy by… Continued

The News Monitor

May 15th, 1997 by

Marketing Campaigns Buses Drive Latest Maternity Care Campaign The savvy marketers at the Seattle-based Swedish’s Childbirth Center decided to stop traffic with a larger-than-life adorable baby campaign plastered on a local bus. Four-color, enormous depictions… Continued

Ad Abstract: Hospital Preempts Competition With Specialty Campaigns

May 15th, 1997 by

University Hospital, in the midst of a sleepy advertising in Syracuse, N.Y. market, shook things up with an ad campaign that made them competitive with out-of-state hospitals. As the region’s only Level I trauma center,… Continued

Case Study No. 111 – Danbury Hospital: Robots Deliver Fun To Hospital (And They Never Call in Sick)

May 15th, 1997 by

Roscoe and Rosie don’t have time for coffee breaks, a lunch hour or idol conversation. You couldn’t find two more faithful employees. There’s no such thing as working overtime when your typical work day is… Continued

Planning On A Collaboration of Multiple Departments

May 15th, 1997 by

The debate over the integration of marketing and public relations continues to rage at professional association meetings and columns in trade publications, usually focusing on the organization chart and who will report to whom. Too… Continued