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Case Study No. 2956: Investor Relations

July 14th, 1997 by

Proactive Program Puts ‘Special Situation’ Co. on the IR Map When Diebold, Inc., a leading transaction systems hardware supplier, based in Canton, Ohio, geared up to change its shareholder base and mix seven years ago,… Continued

PR & Marketing Calendar

July 14th, 1997 by

July 21-22: InfoCom Group, "Media Relations 1997," Chicago, 800/959-1059. July 31: API, E&P, APME, FACS, "Editorial Issues on the Web," 212/675-4380. August 2-5: American Marketing Association, "Summer Marketing Educators," Chicago, 312/648-0536. August 14-15: American Association… Continued

News: Industry Wrap-Up

July 14th, 1997 by

Crisis Control Starbucks: So Far, The Way to Handle a Crisis Corporate heads who should be savvy enough to realize that public perception and prompt reaction to a crisis can be crisis antidotes might want… Continued

Media Insight: MSNBC

July 14th, 1997 by

1 MSNBC Plaza Secaucus, N.J. 07094; Phone: 201/583-5000 Editor’s Note: On cable, MSNBC is one of the newest innovative concepts going because of the way these entrepreneurs have been able to mix TV and the… Continued

Q&A – Weber’s PR Vision: Global and Internet Driven

July 14th, 1997 by

Larry Weber is chairman and CEO of Weber Public Relations Worldwide, a PR firm with offices in Cambridge, Mass., Palo Alto, Calif., New York, London and Hong Kong which was acquired last year by McCann-Erickson.… Continued

Federal Marketing Guidelines for Health Plans

July 10th, 1997 by

The following lists some of the key (and most recent) guidelines drafted by the Health Care Financing Administration (HCFA) Office of Managed Care for use by states that allow health plans to market to Medicaid… Continued

Trends And Surveys In The Healthcare Industry

July 10th, 1997 by

Old Social Obstacles Undermine Teen Moms’ New Chance New Chance, one of the nation’s most intensive and better-funded programs for teen moms, found that enrollees were no more likely to become self-sufficient than young mothers… Continued

M&A Watch: An Eye On The Changing Healthcare Climate

July 10th, 1997 by

Who: Foundation Health Systems, Inc. (Los Angeles) and Physician Health Services, Inc. (Shelton, Conn.) When: May 8, 1997 (announced); expected to become official end of year. Total Employees: 1,022-Physician Health Services (PHS); 15,000-Foundation Health Systems,… Continued

Calendar

July 10th, 1997 by

July 17-19: Understanding Managed Care (An Introduction For Managers New to Managed Care). American Association of Health Plans. Washington, D.C., 202/728-4040 September 10-13: Second Annual Educational Conference of Healthcare Strategy and Market Development. Desert Springs,… Continued

The News Monitor

July 10th, 1997 by

Partnership Healthcare Giants Team Up To Study Consumer Feedback to Physician Access To measure enrollee feedback and satisfaction, CalPERS, the second largest purchaser of healthcare in the nation and largest in California, and Health Net,… Continued