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GIVE YOUR CUSTOMERS POWER TO ‘CHARGE IT’

Being able to provide your patients with hassle-free, paper-free admissions could be the new wave in marketing. United Payors and United Providers (UP&UP), a new company based in Rockville, Md., will act as an intermediary … | MORE »

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AHA’S NEW AD GUIDELINES

While marketers at Wishard Memorial were careful not to misrepresent themselves or their survey results in their ads –hospitals across the country should be cautious as well. Recently, the American Hospital Association issued guidelines on … | MORE »

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BUS BILLBOARDS ROLL OUT

Covenant Health System Inc. and Family Health Systems Inc. in Brooksfield, Wis., began a $500,000 advertising campaign last week to promote their new health insurance plan, the product of a joint venture announced earlier this … | MORE »

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HOSPITAL OVERCOMES IMAGE AS INDIGENT PROVIDER

Once shunned by some as simply a hospital for the indigent, Wishard Memorial Hospital in Indianapolis has attracted a bevy of managed care contracts with access to hundreds of thousands of paying patients thanks to … | MORE »

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COLUMBIA/HCA FIGHTS OVER NAME IN ADVERTISING CAMPAIGN

With the theme "Healthcare has never worked like this before", Columbia/HCA Healthcare Corp.’s [COL] new national advertising campaign has "worked" to bring it an unsightly lawsuit. Columbia University, which operates Columbia-Presbyterian Medical Center in New … | MORE »

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WHEN GROWING YOUR PR BUSINESS, BE SELECTIVE ABOUT YOUR CLIENTS

This week’s Colleague to Colleague talks with Julie Wang, CEO and founder of Wang Associates, one of the nation’s largest healthcare PR firms, based in New York City. Wang has a wide array of experience, … | MORE »

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WHO’S MORE GIVING?

When it comes to giving the ultimate gift, men are doing a lot more of it than are women. Statistics from the United Network for Organ Sharing indicate that 62.3 percent of donors are men … | MORE »

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NEW ADDRESSES

California Firm Moves Business Communications, formerly in Big Bear City, Calif., has moved north to Santa Barbara, Calif. The new address is 5089 Walnut Park Drive, Santa Barbara, CA 93111-1852, 805/681-9013. New Address for Rhodes … | MORE »

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MEDIA ANALYSIS FIRM IN U.K. DEAL

The Delahaye Group, Portsmouth, N.H., a media analysis and corporate reputation measurement firm, formed an alliance with U.K. media analysis firm Infopress Communications, London. The firms now will be able to offer media analysis services … | MORE »

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NAME CHANGES

CIG Adopts Porter/Novelli Name The Communications International Group, a global network of PR agencies most of which are owned in whole or in part by Omnicom Group [OMC], New York, last week changed its name … | MORE »

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