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NEW OFFICES

19961007 NEW OFFICES October 7, 1996 NEW OFFICES October 7, 1996 Mower: Green Grass in Albany Ad/PR agency Eric Mower and Associates, headquartered in Syracuse, N.Y., is adding to its presence in upstate New York … | MORE »

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HOW GOOD IS YOUR DEPARTMENT? TO FIND OUT, BENCHMARK

19961007 HOW GOOD IS YOUR DEPARTMENT? TO FIND OUT, BENCHMARK October 7, 1996 HOW GOOD IS YOUR DEPARTMENT? TO FIND OUT, BENCHMARK October 7, 1996 How does your department stack up against other departments? Are … | MORE »

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NETWORK ADDS EUROPEAN FIRMS

19961007 NETWORK ADDS EUROPEAN FIRMS October 7, 1996 NETWORK ADDS EUROPEAN FIRMS October 7, 1996 IPREX, a global network of independent PR firms, added two members in Europe. The new firms are: Ouverture Relations and … | MORE »

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WHO’S MORE GIVING?

When it comes to giving the ultimate gift, men are doing a lot more of it than are women. Statistics from the United Network for Organ Sharing indicate that 62.3 percent of donors are men … | MORE »

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COMBATING THE ORGAN DONATION CRISIS WITH CREATIVE MARKETING

Marketers at organ procurement organizations and hospitals across the country, desperate to try to find a way to sell the organ donation idea to the public, are beginning to think outside the box. While they’re … | MORE »

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HFMA DISCUSSES HMO MARKET

About 50 healthcare financial and market managers from the United Kingdom and the United States compared notes on the managed care markets in both countries during the 16th Annual Healthcare Financial Management Association (HFMA) conference … | MORE »

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IOWA AGENCY WINS EFFIE

Advertising agency Creswell, Munsell, Fultz & Zirbel in Des Moines, Iowa was awarded a silver EFFIE in healthcare category for its ads for Iowa Health System at the American Marketing Association’s annual awards ceremony, held … | MORE »

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COLUMBIA RECEIVES 100TH ACCREDITATION

Columbia/HCA Healthcare Corporation [COL] has set a new precedent with 100 of its 345 hospitals achieving the highest rating from the nation’s healthcare accrediting organization. And the hospital mega group is not being closed-mouth about … | MORE »

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MARK THESE DATES

Nov. 6-8 Managed Care Backlash, Strategies to Overcome Negative Perceptions of Managed Care, sponsored by the International Quality & Productivity Center. Boston. Fees: $1295, Fees plus workshop: $1695. 800/882-8684. Nov. 10-12 First Annual Healthcare Marketing … | MORE »

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AMERICANS CROSSING THE BORDER

For years, wealthy Canadians have been heading to the U.S. Now the tables have turned and Canadian facilities are attracting a small but growing number of border-crossings in the other direction thanks to their new … | MORE »

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