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THE NEWS MONITOR

Medical Marketing Jobs Are On The Rise Medical marketing, sales and business development job openings became more plentiful during the past three to six months, the publisher of "Medical Industry Employment Opportunities" reported last week. … | MORE »

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ADVERTISING ABSTRACT: HOSPITAL TOUTS OBSTETRICS SERVICES

When advertising executives for Tampa General Healthcare found out nearly a year ago that the hospital was the first one in the country to offer extra days of rest for new mothers — they had … | MORE »

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MARK THESE DATES

Feb. 26-28 -IABC and Ragan Communications will hold the 1997 "Health Care Communicators Conference." Washington, D.C. 800/878-5331. March 23-26 – The 1997 Annual Conference of the Alliance for Healthcare Strategy and Marketing. San Francisco, Calif. … | MORE »

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DEFEND YOUR DRUG –TIPS FOR DEFENSE OF AN ESTABLISHED MEDICAL PRODUCT

1. PREEMPT safety concerns by assuring healthcare professional and patient groups, the FDA and other key governmental officials and the general public that the company will review all mesial evidence and cooperate with the FDA. … | MORE »

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CAMPAIGN FOCUSES ON EDUCATING PUBLIC – NOT SELLING A BRAND

When the New York-based PR shop Noonan/Russo Communications was vying in January 1995 to win an account to promote a drug manufactured by Rhone-Poulenc Rorer to treat bed wetting, those who worked on the competitive … | MORE »

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MANAGE THESE NEW YEAR’S RESOLUTIONS WITH CARE

Forgot to make your New Year’s resolutions before 1996 faded away? Not to worry. There’s still plenty of time this year to capitalize on the marketing communications opportunities presented by managed care. True, things aren’t … | MORE »

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AIDS HOME TESTS COMPETE IN CONTROVERSIAL MARKET

While in-home HIV tests promise 99.9 percent accuracy in detecting the AIDS virus, the prognosis for the companies marketing the kits is less clear-cut. First developed a decade ago, home HIV tests have faced fierce … | MORE »

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SELDANE MANUFACTURER’S CRISIS PLAN INCLUDES SWITCH TO A NEW DRUG

Earlier this month, Hoechst Marion Rousell, the Kansas City, Mo.-based manufacturer of the antihistamine Seldane faced the threat of the Food & Drug Administration pulling its drug and instead came way as a winner by … | MORE »

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A VIRTUAL ROADSHOW ON THE INFORMATION SUPERHIGHWAY

The chore of drumming up interest in new stock issues – an investor relations headache which typically involves a costly road show – can now be done more efficiently on the World Wide Web. Bb-NET … | MORE »

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CORPORATE DOWNSIZING: SOME GOOD NEWS FOR PR AGENCIES

The continuing nationwide trend toward corporate downsizing has resulted in a healthy shift for independent PR professionals and agencies seeing more special project work sent their way, according to two recent surveys. The recent American … | MORE »

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