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PR PEOPLE: NEW HIRES, PROMOTIONS

President of LevLane Ad and PR Co. Named President of MAAN David A. Lane, president of LevLane Advertising and Public Relations, Bala Cynwyd, Pa., has been elected president of the Mutual Advertising Agency Network (MAAN), … | MORE »

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PRESCHOOLERS’ EAR INFECTIONS HIT ALL-TIME HIGH

PSAs targeting ear infections should be on the rise –as middle-ear infections among preschoolers have risen sharply in the 1990s, a report based on government surveys in 1995 and 1996 suggests. The surveys used interviews … | MORE »

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HOSPITAL MARKETING BUDGETS RISE WHILE AD BUDGETS FALL

While hospitals increased marketing spending slightly last year, the advertising portion of those budgets was slashed by 20 percent, according to a recent annual survey of hospital marketers. Results of the 1996 National Hospital Marketers … | MORE »

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GOVERNMENT PANEL TO ADDRESS MAMMOGRAM CONTROVERSY

A new government panel is going to take yet another crack at clarifying the issue of whether women in their 40s should have regular mammograms. Last month, the National Cancer Advisory Board, a panel of … | MORE »

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MEMORIAL PULLS ADS WITH PENDING MERGER

Reflex hammers, fetal heart stethoscopes and a steel replacement hipare some of the visual elements Mullen used in a bold campaign for Memorial Health Care, a medical center in Worcester, Mass. Hospital marketers hope the … | MORE »

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ASIAN WOMEN’S HEALTH NEGLECTED

A study released last week by the National Asian Women’s Health Organization (NAWHO) concluded that Asian-American women in California "are not getting sufficient reproductive healthcare." The study surveyed 674 Asian-American women in six California counties. … | MORE »

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PROVIDER LOOKS TO EXPAND INTO CROWDED HUB MARKET

Fighting for its survival, Fallon Community Health Plan, in Springfield, Mass., is making a big marketing push into Boston, a market already crowded by well-entrenched health maintenance organizations. Fallon Community Health Plan, which has been … | MORE »

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SURVEY SUPPORTS INFANT TOOTH DECAY PREVENTION PROJECT

Thousands of infants and toddlers suffer from a serious problem that many healthcare marketers have never even heard of. Yet it’s a problem that can have devastating effects and should be targeted in maternal public … | MORE »

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SMITHKLINE BEECHAM EMBARKS ON EDUCATIONAL INITIATIVE

Low awareness of genital herpes combined with a rising incidence of the disease has prompted SmithKline Beecham to initiate a broad-based, direct-to-consumer genital herpes education and awareness campaign involving thought-provoking print advertising in leading women’s … | MORE »

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RELATIONSHIP MARKETING IN A DIRECT-TO-CONSUMER ENVIRONMENT

As compliance and loyalty levels, brand elasticity and volume quotas continue to challenge pharmaceutical marketers, our job as agencies and clients is to identify and find prospects that will become profitable customers, and to maintain … | MORE »

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