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NAME CHANGES

Lamb Renames California Firm Warren Lamb, announced that his firm, Lamb & Associates, Irvine, Calif., has changed its name to Crown Communications. Concurrent with this change, the firm will shift its focus from marketing communications … | MORE »

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PUBLIC AFFAIRS LEADER SOUGHT

The Public Affairs Council (PAC), Washington, D.C., has engaged executive search firm Heyman Associates, New York, to find a replacement for its president, Ray Hoewing, who is retiring next April. In the top slot since … | MORE »

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MEDIA RELATIONS TRAINING

PR firm Media Strategy and the American Association of Nurse Anesthetists launched the core of its campaign to respond to ABC-TV’s critical program with a workshop held in April of 1995. Held at the group’s … | MORE »

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CYBERMARKETING HAS POTENTIAL, BUT NEEDS FINE-TUNING

Direct marketing on the Internet is a tricky business, one replete with pitfalls and roadblocks. But as the number of consumers increases, hopefully so will the ease in which direct marketers find ways to give … | MORE »

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NURSING GROUP DRESSES IMAGE AFTER MEDIA CRITICISM

When the American Association of Nurse Anesthetists (AANA) was contacted by ABC-TV’s "Day One" program in the fall of 1994 about an upcoming program focusing primarily on anesthesiologist fraud, AANA’s board was a little nervous. … | MORE »

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LOFTY PUBLIC AFFAIRS SALARIES ARE CREEPING UP

Public affairs’ longstanding status as a higher-level function in organizations, compared to PR, continues to be evidenced by its higher salary figures. A study released this month by the Foundation for Public Affairs (FPA), Washington, … | MORE »

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CALENDAR

Sept. 9-11: American Management Ass’n, "PR Strategies for Success," Washington, 800/262-9699. Sept. 9-12: International Data Group, "Internet Commerce Expo," Anaheim, Calif., 617/534-1200. Sept. 10: Congressional Quarterly, "Working With Congressional Staffs," Washington, D.C., 202/887-8620. Sept. 16: … | MORE »

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APPOINTMENTS/HIRES/CORPORATE

John Barker joined Wendy’s International Inc. [WEN], Dublin, Ohio as vice president of investor relations. He had headed investor relations at American Greetings [AGREA]. EIS International Inc. [EISI], Stamford, Conn., hired Carol Blaszczynski as vice … | MORE »

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VNR/SMT COMBO OFFERED

Video production and distribution firm DS Simon Productions, New York, is offering a combination Video News Release (VNR) and Satellite Media Tour (SMT) package. According to Doug Simon, president, offering television stations both VNRs and … | MORE »

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UNIVERSITY PR GRADS FIND SALARIES UP; HIRING IS STEADY

For the second year in a row, the annual survey of the job market for graduates of university PR programs shows that salaries for entry-level PR jobs have risen –going from $21,000 to $22,000. The … | MORE »

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