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How To Make the Search Engine’s Top 10 with Effective Descriptions

September 18th, 1997 by

Having a compelling, information-rich Web site is only half the battle when you consider that your site will be among thousands of others in a given category. So how can surfers find you among the… Continued

On The Pulse: Trends & Surveys In The Healthcare Industry

September 18th, 1997 by

Patients Trust Docs More Than Government with Records Where personal medical records are concerned, patients trust their physicians more so than the federal government, insurance companies or employers, according to a new national poll released… Continued

Generating Positive Hospital Coverage Doesn’t Mean ‘Free Reign’ For Reporters

September 18th, 1997 by

Enforcing a patient-sensitive hospital media relations policy often requires walking the fine line between promoting your hospital and protecting patient rights. For healthcare PR practitioners, part of this challenge lies in attempting to cull lasting… Continued

How To Wrestle For Control – And Win

September 18th, 1997 by

DESERT SPRINGS, CALIF. – Healthcare marketers are struggling to answer the question, "Who’s going to control the industry in the next century?," especially with the growing trend of physician practice management (PPM) companies soaring at… Continued

The Death of Princess Diana: Not Royal PR in the Least

September 15th, 1997 by

Does the Royal Family get it? Television held together a grieving world but where was the Queen? Five days after the tragic death of Diana, Princess of Wales, Geoffrey Crawford, the Queen’s press secretary, was… Continued

Back to the Drawing Board: OA&R Takes Risks With Site Overhaul

September 15th, 1997 by

In the mad rush to have a presence online, many companies miss the virtual boat, attracting either few visitors or the unintended types of visitors to their site. International communications firm Ogilvy Adams & Rinehart… Continued

Nominees for 1997 PR Professional of the Year

September 15th, 1997 by

David B. Kalis IBM When David B. Kalis became VP of communications for IBM in 1993, it was a time of challenge for the company, now headed by Louis V. Gerstner Jr. (who came on… Continued

Calendar

September 15th, 1997 by

September 21-24: Arthur W. Page Society, "The Media Conundrum: Practical Actions Public Relations Professionals Can Take to Resolve It," New Orleans, 202/268-2143. September 29: National Investor Relations Institute, "The Nasdaq Stock Market," San Francisco, 703/506-3570.… Continued

Market Trends

September 15th, 1997 by

Corps. Giving More to Ease Execs Out According to outplacement and strategic career services firm Drake Beam Morin (DBM), the average severance pay given to mid-level execs hit 14.3 months during 1996. In 1995, execs… Continued

Media Insight: Wired.com

September 15th, 1997 by

520 3rd Street, 4th Floor San Francisco, CA 94107; Phone: 415/276-8400 Editor’s Note: Wired News (http://www.wired.com), is the hourly-updated news site from the Wired family. It is unlike its sister site, http://www.hotwired.com, which provides analysis-based… Continued