Subscription Content

News : Industry Wrap-Up

June 2nd, 1997 by

Legal News: Denny Dishes Up Image Polisher Denny’s, still recovering from a tarnished image tied to the 1994 settlements of two class-action discrimination lawsuits, has cooked up a $5 million advertising campaign to "erase its… Continued

The TWA Crash: How Not To Handle A Crisis

June 2nd, 1997 by

Following is a chapter from the PR NEWS special report on the 12 Hottest (and 7 Not So Hot) Campaigns of 1997. Unfortunately for Trans World Airlines, it fell into one of the seven "not… Continued

PR Tour de Force: Putting Together an SMT Requires Simplicity, Not Pizzazz

June 2nd, 1997 by

At a time when more and more TV news outlets are looking for extra content to fill the air, companies are turning to satellite media tours (SMTs) as a digital lifeline to the public and… Continued

PR & Marketing Calender

June 2nd, 1997 by

June 3-5: Promotion Marketing Association of America, Inc., "Basics of Promotion Marketing," Bellevue, Wash., 212/420-1100. June 3-6: The Center for Corporate Community Relations, "Community Relations Benchmarking," Boston, 617/552-4545. June 9: American Association of Advertising Agencies,… Continued

High-End Preventive Care Programs Target Baby Boomers With Means

May 29th, 1997 by

Affluent babyboomers have become prime targets for marketers at a handful of preventive care clinics that are well-positioned to offer what managed care and most insurance companies don’t – extensive detection of illness and disease… Continued

The News Monitor

May 29th, 1997 by

Marketing Campaigns Fashion Clothier Reamed For Anti-Nurse Ad Two heavy hitters in the healthcare industry, the American Hospital Association (AHA) and the American Organization of Nurse Executives (AONE), are outraged by a clothing ad that… Continued

Timing Couldn’t Be Better for Specialized Healthcare Marketers

May 29th, 1997 by

For healthcare marketers looking to blaze new trails, preventive healthcare programs have exciting potential. "Prevention is the medical buzz word for the ’90s and consumers are hearing more about it from the media and demanding… Continued

On The Pulse: Trends & Surveys In The Healthcare Industry

May 29th, 1997 by

Insurance Payment Status Seems to Dictate Better Physician Care Hospitals will have some explaining to do if they allow physicians to practice what seems to be a disturbing trend of preferential care to patients with… Continued

Case Study No. 112 – Hometown Health Network: State Legislation Triggers New Target For Workers’ Comp Program

May 29th, 1997 by

When an eagerly anticipated managed care bill is passed, industry marketers have to be well-positioned to shift from first to fifth gear at a moment’s notice. That’s exactly what Hometown Health Network, a Masillon, Ohio-based… Continued

Federal Mental Health Organization Targets Net-Savvy Consumers

May 29th, 1997 by

Responding to the growing trend of consumers hungry for mental health information and guidance, the federally run Center for Mental Health Services (CMHS) launched its online National Mental Health Services Knowledge Exchange Network (KEN) last… Continued