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PR PEOPLE: NEW HIRES/PROMOTIONS

March 17th, 1997 by

Ross Named VP of PR For Reader’s Digest The Reader’s Digest Association, Pleasantille, N.Y., named Stuart C. Ross VP of PR and product publicity on March 12. Ross replaced Craig Lowder whom the company said… Continued

U.S. PR FIRMS ARE IN ACQUISITION MODE IN OVERSEAS MARKETS

March 10th, 1997 by

Several big-name PR firms are altering the terrain of the global market with some recent acquisitions: Edelman Public Relations, New York, acquired its 10-person, 15-client Taiwan affiliate, Profiles Corporate Communications Consultants, for less than $1… Continued

MEDIA INSIGHT: MONITOR RADIO

March 10th, 1997 by

1 Norway Street, C-20 Monitor RadioBoston, Mass., 02115; Phone: 617/450-7001 Editor’s Note: You’re sure to find most Monitor Radio journalists refreshingly open to PR. Since they’re always producing and updating news distributed by public radio… Continued

THE MANY SHADES OF PR: MAKING COLOR A CAMPAIGN PRIORITY

March 10th, 1997 by

While many of you may think of color as a secondary part of a PR campaign – to make your messages truly stand out you may want to bump color to the top of your… Continued

REACHING THE MEDIA: A LOOK AT PR’S INROADS ONTO THE INTERNET

March 10th, 1997 by

For PR professionals tethered to the tradition of sending press releases by fax or through general "snail" mail, it’s time to rethink that strategy. Making digital delivery a primary route to reach journalists has become… Continued

A TIP OF THE HAT TO: SAGER-BELL INC.

March 10th, 1997 by

Given the reputation journalists have for enjoying a drink, we found a little humor in a press kit delivered for Canadian Mist by PR house Sager-Bell Inc., Louisville, Ky. Despite our belief that these PR… Continued

PR PEOPLE: NEW HIRES, PROMOTIONS

March 10th, 1997 by

President of LevLane Ad and PR Co. Named President of MAAN David A. Lane, president of LevLane Advertising and Public Relations, Bala Cynwyd, Pa., has been elected president of the Mutual Advertising Agency Network (MAAN),… Continued

CAMPAIGN FOR TYCO’S TICKLE ME ELMO FULL OF GIGGLES – AND GASPS

March 10th, 1997 by

This is the first of a two-part series. Next week, we’ll look at how the campaign shifted from the promotional stage to one of crisis communications. The toy may have been an overnight sensation, but… Continued

PR & MARKETING CALENDAR

March 10th, 1997 by

March 18-21: The Center for Corporate Community Relations, "Institute on Corporate Community Relations," Boston, 617/552-4545. March 18: NJ/IABC, "Balancing Work and Life," Morristown, N.J., 201/267-4328. March 19: Dayton/Miami Chapter PRSA, "When the News Media Make… Continued

NEWS: INDUSTRY WRAP-UP

March 10th, 1997 by

Did Texaco Learn From Crisis? Texaco officials are planning on reviewing their strategy for change and broadening workforce diversity during a one-hour panel discussion at the International Strategic Leadership Conference, sponsored by the Strategic Leadership… Continued