Subscription Content


avatar

MCCANN-ERICKSON PURCHASES WEBER GROUP IN MUTUALLY BENEFICIAL PACT

McCann-Erickson Worldwide’s recent acquisition of The Weber Group signals the beginning of "the mass consolidation of PR in the next two years," according to Larry Weber, chairman and CEO of the newly acquired company. Weber, … | MORE »

Comments Off

avatar

SENIOR CITIZEN PROMOTION FALLS SHORT OF EXPECTATIONS

Planning and executing a smooth PR campaign requires covering all bases and anticipating potential problems, but especially important is knowing your audience. The newly formed Senior Friends Group branch in San Diego, Calif., a senior … | MORE »

Comments Off

avatar

MEDIA INSIGHT

SECTIONS EDITORS DAYS TO CONTACT/DAYS TO AVOID METHODS COMMETNS News This section is made up of a potpourri of news –including what’s happening in Washington to goings-on worldwide. National Issues: Carolyn Pesce, 703/276-3673; Carl Pisano … | MORE »

Comments Off

avatar

GOLDEN AWARDS FORMS OUT

Entry forms for the 1996 Golden World Awards competition, conducted by the International Public Relations Association, are now available from Levitt Management Consultants, CIS 70526.111, and elsewhere from the IPRA Secretariat at fax: +44-181-979-5846 (Great … | MORE »

Comments Off

avatar

NEW OFFICES/MOVES

Ketchum Public Relations will move its New York operation and its worldwide headquarters to 292 Madison Avenue. The staff of 120 will begin work at the new business site, which will be renamed the "Ketchum" … | MORE »

Comments Off

avatar

REACHING FOR THE STARS

Almost all celebrities have favorite healthcare charities. But approaching them to do a PSA may be difficult. Agents suggest researching celebrities to find their particular interests beforehand to find out for which charities they would … | MORE »

Comments Off

avatar

OLYMPIC SPOKESPERSON BOOSTS POPULARITY OF INFO LINE

Marketers at the National Jewish Center for Immunology and Respiratory Medicine (NJCIRM) of Denver, more than doubled the calls into their toll-free information line this summer after they aired public service announcements (PSAs) on TV … | MORE »

Comments Off

avatar

HOSPITALS GETTING IN THE GAME, SPORTING HIGHER PROFILE

Some marketing savvy hospitals are joining the ranks of beer, bank and sporting goods businesses by adding their corporate logo to popular sporting events. These hospital marketers are throwing out the quiet, conservative non-profit status … | MORE »

Comments Off

avatar

EXCUSES, EXCUSES?

According to the American Medical Association, men should have their blood pressure tested by a doctor at least every year, and more often if there are risk factors. A PSA, or blood test for prostate … | MORE »

Comments Off

avatar

USING EDUCATIONAL PRODUCTS TO GAIN AN EDGE; BECOME INDUSTRY RESOURCE

Despite conventional thinking, consumer education isn’t just good public relations. It’s a marketing tool that, when used effectively, can help you enter new markets, launch new products and services and win new customers. In healthcare, … | MORE »

Comments Off