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Even though women have historically dominated the PR industry, their salaries generally haven’t equaled what men earn. But executive recruiters say that rift is closing, and as the demand for strategic communicators grows, women may… Continued

Look for the PR NEWS 1998 Calendar of PR & Marketing Events in early January. This comprehensive calendar is mailed free to all PR NEWS subscribers. PR NEWS will not publish on Dec. 29. We… Continued

Kudos Company Finds Smart Way To Tout E3 Tradeshow Plugging a trade show can be a beastly undertaking given that this kind of marketing animal is built around hype. But we’re giving a small round… Continued

Getting regulators on the same issues page as yours is often an easier-said-than-done process that requires all of the diplomacy and shrewd communications savvy your lobbying expertise can muster. But keeping a cool head (especially… Continued

One of the realities of PR – in fact of any service business – is that you are primarily selling ideas in the form of solutions. And, you’re not alone. Just take a look at… Continued

Nissan Drives the PR Pack When it Comes to Community Relations For any major corporation netting in the millions of dollars in revenue every year, allotting six figures for a PR campaign might seem like… Continued

Executive recruiters report that female PR executives are making 90 cents on the dollar when compared to men’s salaries. In a 1996 survey released by PRSA, however, those numbers were much lower. (Weighted Base) Median… Continued

Crises: From Sagging Stocks To Environmental Woes Concerns raised by companies analyzing indicate how varied the view of the contemporary crisis is, according to a just-released segment of the "Corporate Communications Benchmark 1997." The study… Continued

450 W. 33rd Street New York, N.Y. 10001-2681; 212/210-1585 Editor’s Note: Forgive the New York stereotype, but we expected these New York newshounds to be a little more on the aloof side and we were… Continued

The Dec 15 Image Patrol column may have given the impression that Fleishman-Hillard (Levi Strauss’s main PR firm) handled the PR surrounding the layoff. It was in fact Kamer Singer and Associates.