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While the robust economy has signaled good news for corporate America, it has also meant a slew of hostile takeovers that require highly responsive investor relations strategies. But ironically, solid IR plans appear to be… Continued

Racking up a PR win is tough to do when your company is paring down its workforce by 15,000. But AT&T [T], which was still sensitive to the flogging it took for the way it… Continued

As a benefit to subscribers looking to bring on their next star employee or seeking a career change, PR NEWS is rolling out a JobTracker classifieds section later this month. Your ad will reach between… Continued

NEW CAMPAIGN: Time Warner Launches Campaign The Houston division of Time Warner [TWX] recently launched the company’s first image campaign in an effort to battle increased competition from direct broadcast satellite systems. Campaign channels include… Continued

Feb. 24-26: "The DMA First Annual Emerging Markets Conference: A Multicultural Marketing Conference," Direct Marketing Association, New York Marriott East Side, New York, 212/768-7277; http://www.the-dma.org. Feb. 24-26: "Performance Measurements For Marketing Insurance on the Internet,"… Continued

Crisis Coverage Overkill? More Stories About Business Crises in 1997 In its annual survey of print stories covering business crises, the Institute of Crisis Management says that its business crisis news index is up 19… Continued

Sports Illustrated & SI for Kids 1271 Avenue of the Americas New York, NY 10020-1300 Editor’s Note : You might think that the writers and reporters at Sports Illustrated would be extremely hard to reach… Continued

Communications professionals who have long relied on keeping their fingers crossed and hoping that details about mishaps and crises can be kept under a lid were warned last week that the nature of a crisis… Continued

Territorial lines of corporate slogan development are blurring as more PR professionals are securing their seats at the brainstorming table, with marketing and executive management by being up front and candid about the need to… Continued

On the Radar Screen: Job Cuts at Owens Corning Include One-Third of PR Dept. High-performance composites and building material systems leader Owens Corning’s announcement in January that it would be reducing its workforce didn’t sidestep… Continued