AT&T Uses Web to Explain Layoffs, Encourage Employee Understanding

Racking up a PR win is tough to do when your company is paring down its workforce by 15,000. But AT&T [T], which was still sensitive to the flogging it took for the way it nixed 40,000 from its payroll (under a different regime) two years ago, knew that it had to sell its most recent staff-reduction plan to leery employees and a cautious financial community if it didn't want another bloodbath.