Communication professionals rarely have the time to keep up with the constant flow of academic literature. So this column helps bridge the gap between communication theory and communication practice. Drawing from fields such as organizational… Continued
Subscription Content
Agency Reaches the Press by Personalizing Obesity
February 23rd, 1998 by PRNEWSExperts in science and medicine are well versed at reaching the public with numbers – statistics intended to spotlight treatments, breakthroughs and new research. But a recent campaign headed by Miller/Geer & Associates for the… Continued
Health Plans Tap Into Fitness Craze To Retain Healthy Members
February 19th, 1998 by PRNEWSHealth plan disenrollment rates are hovering as high as 40% in states like New York and California (hotbeds of HMO competition) making retention marketing a top priority. More and more health plans are putting some… Continued
Calendar
February 19th, 1998 by PRNEWSMarch 1-4 National Comprehensive Cancer Network’s Third Annual Conference. Fort Lauderdale, Fla. 516/424-8900, ext. 300. March 12-14 TIPAAA’s Third Annual Meeting: The IPA Entering the Next Milllenium. Orlando, Fla. 510/569-6561. March 15-19 American Association of… Continued
Docs Get Wired with Wireless Medical Info
February 19th, 1998 by PRNEWSA new physician-targeted wireless news program is making it possible for hospitals to keep their busy doctors in the know. The National Wholesale Druggists’ Association Service Corp., operating under the name "HealthCom" and AirMedia Inc,… Continued
An Eye On The Changing Healthcare Climate For Communicators
February 19th, 1998 by PRNEWSWho: PacifiCare Health Systems acquired FHP on Feb. 14, 1997, and announces potential layoffs of 900 employees. When: First round of layoffs involving 700 employees occured in February, the second round involved 300 employees and… Continued
The News Monitor
February 19th, 1998 by PRNEWSCrisis Communications Columbia/HCA Forms Compliance Committee Columbia/HCA’s besieged image suffered another setback when the FBI’s mission to uncover its alleged billing fraud schemes picked up momentum last week with the release of a comprehensive report… Continued
Call For Entries
February 19th, 1998 by PRNEWSContest for the Best PR & Marketing Campaigns of 1997 Healthcare PR & Marketing News is calling for entries for its second annual contest for the Best PR Campaign and Best Marketing Campaign. This award… Continued
Medicare Health Plan Recruits Soldiers to Block HCFA Project
February 19th, 1998 by PRNEWSTo protect the "competitive and robust" Medicare turf in Denver, PacifiCare of Colorado (PC) mounted a public affairs showdown that sent the Health Care Financing Administration (HCFA) packing. Racing against the clock, the gutsy crisis… Continued
On the Pulse
February 19th, 1998 by PRNEWSNew Online Research Reveals Healthcare User Profiles Research firm FIND/SVP and healthcare communications expert Michael S. Brown released a "HealthMed Retrievers" report, last month, that discusses profiles of online healthcare information surfers. Brown, president and… Continued