Ronn Torossian is gone as CEO of 5WPR, the firm’s disgraced founder told staff today in a letter.
Latest Posts
Trio of Incidents Make it a Cringe-worthy Week for PR
February 18th, 2022 by PRNEWSWe praise PR for the good it does. So, we must report when members of the profession act badly. This week was one of those times.
New CEO Attacks ‘Big Quit’ with Strategy and Understanding
November 18th, 2021 by Seth ArensteinPRSA chair and newly named Lambert CEO Michelle Olson says PR leadership in 2022 will mix strategy and empathy.
David Finn: An Icon Who Made PR an Art Form
October 19th, 2021 by Seth ArensteinThe PR world lost an icon when David Finn passed, aged 100. Finn made it more difficult to discern if PR is more art than science.
PRNEWS Announces 2022 Agency Elite Top 100
August 17th, 2021 by PRNEWSThe list is designed to demonstrate the wide range of industry specializations and core capabilities that public relation encompasses. This year’s list highlights firms of all sizes, of all ages (our oldest agency having been founded in 1946; our youngest in 2020), in all regions of the country.
Why Women Face Different Standards on Zoom and What to do About It
March 18th, 2021 by George BradleyA quartet of professors consider why women are nearly twice as likely to disable video during Zoom calls, and what to do about it. Part of the problem, they argue, is that in spite of progress on the business and social fronts, women continue to face different standards than men. When more male and female leaders show up on Zoom in casual clothes and settings, some of the boundaries will begin to fall.
More PR Takeaways from Oprah’s Royal Interview
March 11th, 2021 by Evan NiermanNo doubt about it, communicators (and everyone else) will talk about ‘the interview’ for a long time. Whatever else it was, the Royals’ session with Oprah was a goldmine opportunity for Meghan and Harry to set the record straight with their narrative that offered a peak inside the monarchy.
How to Gain Major Publicity Without Breaking the Bank
March 2nd, 2021 by Arthur SolomonAt first glance, you’d think every communicator would long to work on high-profile, big-money projects. Not so, argues veteran PR pro Arthur Solomon. He offers pros and cons of tentpole work. In addition, he provides tips on how to generate coverage without the luxury of having a large budget.
Tips to Help You Avoid Killing an Important Tech Story
March 1st, 2021 by Zain JafferThe tech sector is leading the business world during the pandemic as numerous industries pivot to survive. Meanwhile, PR is leading tech’s conversations. Here are a few tips for ensuring you tell tech stories that resonate with their intended audiences.
Even in COVID-19, Journalists Seek Brief, Relevant Pitches
February 17th, 2021 by Seth ArensteinA key to media relations is treating journalists as human beings. A new survey, provided exclusively to PRNEWS, looks at journalists’ income, workload, mental health and preferences about pitching and video conferences. It concludes that some things have changed with the pandemic, but the basics of media relations endure.