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The Message Behind ABC’s Cancellation of ‘Roseanne’

May 30th, 2018 by

ABC’s cancellation of “Roseanne” seems to be a case where a brand takes a moral stand on an issue, in this case racism. Bad behavior is bad business, right? A deeper look at the situation reveals a calculation about corporate reputation and how that influences a brand’s future earning potential. It now falls to the company’s communicators to explain away the issues.

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A Hot Summer Reading List For Cool Communicators

May 30th, 2018 by

These summer reading recommendations for PR pros might not show you how to get your brand message through the media clutter, but they will inspire you with their storytelling qualities, humor and, in some cases, exceptional research.

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6 Steps To Master Instagram’s Algorithm

May 29th, 2018 by

For brands on Instagram, it might seem nearly impossible to compete with large corporations that can afford paid post after paid post in order to jump to the front of the line. But in reality, there are a few key ways to game the Instagram algorithm without breaking the bank.

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Media Coverage of Starbucks Antibias Trainings Remains Skeptical

May 29th, 2018 by

Corporate responsibility leadership or PR spin? That’s a question the media has been pondering regarding Starbucks’ trainings to combat racial bias in its employees. The coffeeshop giant is shuttering all of its stores across the U.S. for four hours the afternoon of May 29.

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How Arby’s Dared to be Different on Social Media—And You Can Too

May 25th, 2018 by

How can communicators on social break through the timeline to create branded content that doesn’t feel forced or fake, but instead is fresh and fun—all while maintaining the organization’s voice? Arby’s tackled this problem by leveraging one of the greatest forces on the internet today: nerd culture.

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What PR Pros Must Do Before Collecting Insights From Media Coverage

May 25th, 2018 by

Measuring media relations success has to start at the top. Meaning, before you start collecting insights from your coverage, you need to have a benchmark of what your ideal story is, and everyone, from the CEO level down, needs to be in agreement about what that is.

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Will You Be Ready When the President’s Words Move Your Market?

May 24th, 2018 by

Communicators know even a few words can move markets. A great example is what’s happening surrounding President Trump’s promise to have the Commerce Department investigate whether or not imported cars and parts are doing structural harm to the U.S. auto industry. Should Commerce rule that they are, the president could slap significant tariffs on imported autos. Until that decision is made, uncertainty will reign and auto industry communicators will be in the hot seat.

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How 4 New Facebook Groups Features Will Affect Online Community Management

May 24th, 2018 by

At PR News’ Social Media Awards Luncheon in New York, keynote speaker Jennifer Dulski, Facebook’s head of groups and community, hinted at a major announcement coming that afternoon from her division. Minutes later, the company announced via its blog four new features aimed at supporting communicators who manage Facebook Groups.

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2018 Social Media Award Winners Announced by PR News

May 23rd, 2018 by

The winners of PR News’ 2018 Social Media Awards span a wide variety of organizations, from brands like Volvo, PepsiCo, JP Morgan Chase & Co., IBM, Cisco and Bayer to agencies like Rogers & Cowan, SHIFT Communications and Weber Shandwick.

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Six Steps for Communicators to Build Trust With the C-Suite

May 23rd, 2018 by

What is the best way for communicators to report up to the C-suite? For Nisha Morris, executive director for communication at Providence St. Joseph Health, the foundation for such work is based on communicators gaining the trust of the C-suite. She offers insights that have helped her and her team do so.