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How Southwest Leads With Social During Crises

June 6th, 2018 by

It’s always better to catch a potential crisis when it’s on the horizon rather than having to clean up the inevitable mess once the crisis hits. Sometimes, however, a crisis is inevitable. In those instances, says John Young, social business advisor at Southwest Airlines, having a real-time crisis strategy across departments is key.

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How Boeing and General Motors Emphasize Data Company-Wide

June 6th, 2018 by

Though it’s extremely important for individual communicators to take steps to become proficient with data and analytics, it won’t do much good if the rest of your company isn’t on board. Brands that embrace metrics at all levels of the organization are in the best position for success.

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IABC Report: C-Suite Wants PR to Cut Through the Digital Noise, Be Budget-Savvy and (Maybe) Help With Diversity

June 5th, 2018 by

At the IABC Conference in Montreal, a cross-industry panel of three senior business leaders opened up about the value of communications at their organizations. (Spoiler alert: Their comments were overwhelmingly positive.)

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7 Business Writing Sins PR Pros Commit Regularly

June 5th, 2018 by

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities. The net result of writing on behalf of so many entities: messy, vague word hash. No PR writer is immune to this syndrome and the amount of native talent one has is no defense against it.

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IABC Report: Is Faith in AI and Data Misplaced?

June 4th, 2018 by

In a world constantly disrupted by technological advances, how can we make sure we’re the ones making change, and that change isn’t making us? That was a question posited by keynote speaker and futurist Anab Jain at the International Association of Business Communicators’ World Conference in Montréal.

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Why Facebook’s New Data Transparency Threatens Its Advertising Platform

June 4th, 2018 by

Much of the platform’s effectiveness at gauging key personal insights is now contingent on users opting in to have that information shared. By assuming that users will consciously share any of their personal information with advertisers once they are given the keys to the gate, Facebook takes a huge risk, one that could alter the industry-leading effectiveness of its insights.

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Special Report: Cutting Through the Communications Data Wilderness

June 1st, 2018 by

PR News editor Seth Arenstein spoke with senior-level communicators at brands to find out how they’re crafting communications efforts that produce data that means something to CEOs and CFOs. Meaningful data and insights for the C-suite—that’s the pot at the end of the rainbow for PR pros.

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How Will the TBS-Samantha Bee Scenario Play Out? 2 Views From Crisis Pros

June 1st, 2018 by

The week started off with a highly politicized media scandal when Roseanne Barr tweeted a racist characterization of former Obama aide Valerie Jarrett. And now, comedian Samantha Bee and her network TBS are in similarly hot water after Bee aired a few choice words about Ivanka Trump on her show, “Full Frontal with Samantha Bee.”

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How to Turn YouTube Into an SEO Gold Mine for Your Brand

May 31st, 2018 by

Type any word into Google followed by the word “video” and you’ll see a number of YouTube links load at the top of your browser. That’s because YouTube is the world’s second-largest search engine next to parent company Google. And as such, it’s a crucial tool for communicators to leverage in their search engine optimization efforts, says Nati Katz, director of global agency Burson-Marsteller’s technology practice.

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Sanofi’s Quick, Simple Message to Roseanne: Your Opinions Are Your Own

May 31st, 2018 by

During the Obama administration and since the political rise of Donald Trump, Americans have grown more accustomed to expressing strong convictions on social media, and brands that are even tangentially related to such commonly held strong opinions have found themselves under pressure to weigh in quickly. Trending news stories lead to social posts, and suddenly brands are in the hot seat.