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parkland shooting protest

Brands, Hearing Call to #BoycottNRA, Take a Stand on Gun Control

February 23rd, 2018 by

With more than 48,000 tweets and counting, the #BoycottNRA hashtag is trending and brands are listening. In response to the outcry following the Feb. 14 Parkland, Fla. school shooting, several national brands have rescinded their NRA membership discounts in support of gun control, including Best Western, Wyndham Hotels, Alamo Rent A Car, Enterprise Rent-A-Car and First National Bank of Omaha, among others.


How to Get Off the Crisis Roller Coaster and Promote Your Organization

February 23rd, 2018 by

With the 24-7 news cycle, the speed of social media and the demands of the C-suite, it sometimes feels as if PR pros move from crisis to crisis. Nisha Morris, executive director, communication at Providence St. Joseph Health, offers five tactics that can help communicators escape this roller coaster and promote their brands through proactive media activities.

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7 Questions to Ask When Seeking Influencers in Your Own Ranks

February 22nd, 2018 by

Your employees can be your best and most authentic ambassadors, helping to spread awareness and build excitement around your brand. But finding the right influencers from within your ranks can be a challenge. In the just-published PR News Influencer Marketing Guidebook, Lisa Apolinski, founder and CEO of 3 Dog Write Inc., provides seven useful questions to help identify the best person for the job and how to craft your strategy around that person’s strengths and your existing customer base.


When Transparency Backfires: A Lesson From Marco Rubio’s Town Hall

February 22nd, 2018 by

There’s an old courtroom expression: “Never ask a question if you don’t know the answer.” But after last night’s CNN town hall debate about gun control—when survivors of last week’s Parkland, Fla. school shooting met with Sen. Marco Rubio, Parkland Rep. Ted Deutsch, Broward County sheriff Scott Israel and National Rifle Association spokesperson Dana Loesch—perhaps a new version of that quote is in order: “Never answer a question without first reading the room.”


Planning for Crisis: Don’t Be Caught Off Guard Like Mark Cuban

February 21st, 2018 by

Dallas Mavericks owner Mark Cuban has had a rough week. On Tuesday, Sports Illustrated published a bombshell investigation that detailed a culture of sexual harassment among the Mavericks’ corporate culture for the better part of a decade. The report seemed to catch Cuban—and the Mavericks organization—off guard, highlighting the need for all organizations to engage in crisis planning. And it’s yet another example of how all brands need to be prepared for allegations of this nature in the wake of the #MeToo movement.

Nonprofit PR

2018 Nonprofit Awards Finalists Announced by PR News

February 20th, 2018 by

Hunger prevention, hurricane relief, academic scholarships: These are just a few of the worthy causes spotlighted by the 2018 PR News’ Nonprofit Awards finalists. The awards—which benchmark and celebrate the past year’s top nonprofit communications campaigns and the storytellers behind them—will be announced, along with the winners of PR News’ CSR Awards, at a luncheon March 20, 2018 at The National Press Club in Washington, D.C.


KFC Seasons U.K. ‘Crisis’ Response With Extra Dash of Humor

February 20th, 2018 by

KFC ran out of chicken in Britain earlier this week, closing over half of its 900 U.K. locations Monday in a move that will likely keep some stores closed throughout the week. But KFC got out ahead of the issue and practiced the tried and true “acknowledge, align, assure” mantra—a go-to blueprint for brands needing to engage in efficient, actionable conflict resolution.


Never Mind the Snapchat Petition, Here Are the Redesign’s Benefits

February 20th, 2018 by

While Snapchat’s redesign has caused a fierce resistance among its user base—prompting an online petition with 1.2 million signatures asking Snap, Inc. to revert to the original design—creators and brands are poised to benefit from the facelift. Over the last month, the platform has rolled out a suite of analytics, started growing an e-commerce platform and opened up its advertising API while offering new advertisers free credits to give Snapchat a test drive.

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How 4 Influencers Redefined ‘Black Panther’ for a New Generation

February 16th, 2018 by

Marvel’s long-awaited “Black Panther” has already shattered box-office pre-sale records and is shaping up to be the most successful movie with an almost all-black cast ever released. But the source comic book was not always as infused with such resonant ideas about racial identity, class and power. Here’s a look at the influencers who helped reframe Black Panther’s brand and identity as a powerful avatar for black representation on the big screen.


3 Tips to Enhance Data in Your Media Pitches

February 16th, 2018 by

Increasingly media members expect PR pros to use data, charts and graphs to bolster their pitches. As a result, a data-filled pitch no longer equates to guaranteed coverage. Here are a few simple tips that can help you make better use of the data in your pitches and raise the chances that your story will receive media attention.