Winner: American Society of Landscape Architects/Lady Bird Johnson Wildflower Center at the University of Texas/ U.S. Botanic Garden – The Sustainable Sites Initiative According to a survey from the American Society of Landscape Architects, only 10.1%… Continued
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2010 NonProfit PR Awards: Advocacy Campaign & Lobbying
November 3rd, 2010 by PRNEWSWinner: The New York Public Library – Don’t Close the Book on Libraries A potential budget cut of $37 million in spring 2010 motivated the New York Public Library to launch a 360 degree campaign centered… Continued
2010 NonProfit PR Awards: Social Responsibility Campaign
November 3rd, 2010 by PRNEWSWinner: Tilson Communications – Do Something 101 To make an impact during the back-to-school season, Staples sought to demonstrate its commitment to education by helping many of the 13 million youths who return to school with… Continued
2010 NonProfit PR Awards: Fundraising Campaign
November 3rd, 2010 by PRNEWSWinner: United Nations Foundation – Send a Net, Save a Life, See a Game The United Nations Foundation’s Nothing But Nets campaign has provided insecticide-treated bed nets to fight malaria in Africa since 2007. In 2009,… Continued
2010 NonProfit PR Awards: Social Media Campaign
November 3rd, 2010 by PRNEWSWinner: Greater Philadelphia Tourism Marketing Corp. – With Love Philadelphia XOXO In mid-2009, the Greater Philadelphia Tourism Marketing Corporation sought to elevate Philly’s status as a premier tourist destination, focusing on expanding and branding GPTMC’s 11… Continued
2010 NonProfit PR Awards: Event PR
November 3rd, 2010 by PRNEWSWinner: Kent State University – Commemorating the 40th Anniversary of May 4, 1970, Shootings at Kent State University Kent State staff were charged to orchestrate the commemoration of the 40th anniversary of the campus shootings that… Continued
Non-Corporate Public Affairs Pros Use Social Media More than Corporate Counterparts
November 1st, 2010 by PRNEWSThe majority of non-corporate public affairs departments use social media platforms, while less than half of corporate PA departments do, according to data exclusive to PR News.
2010 Platinum PR Awards: Green PR
October 5th, 2010 by PRNEWSWinner: Sprint with Stanton Communications Inc. and Samsung Telecommunications America with MWW Group Sprint and Samsung Make It Easy to Be Green While Spring Nextel and Samsung had long desired to launch a green mobile product,… Continued
2010 Platinum PR Awards: WOW Award
October 5th, 2010 by PRNEWSWinner: Southwest Airlines Company – The Southwest Porch at Bryant Park Southwest Airlines’ New York City debut with service out of LaGuardia called for something fresh and exciting. Going beyond traditional advertising and media… Continued
2010 Platinum PR Awards: Public Affairs
October 5th, 2010 by PRNEWSWinner: DePaul University – DePaul University’s Campaign to Restore Funding for the State of Illinois’ Monetary Award Program Facing a financial deficit, the Illinois General Assembly planned to cut funding to the state’s Monetary Award Program… Continued