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As incidents at the Republican National Convention showed, diversity may have come a long way but there is still much to be done.
For today’s PR professional, data-analytics skills must go hand-in-hand with non-linear creativity.
For today’s PR professional, data-analytics skills must go hand-in-hand with non-linear creativity.
From a business point of view, it’s been a rough time for some prominent social media companies—but don’t let that stop you from utilizing the platform as a PR tool.
Measurement shouldn’t be thought of as a performance review—rather a continuous effort to improve program performance.
In developing any PR program, it’s important to consider that your audience spends a great amount of time on a laptop, smart phone or tablet.
In developing any PR program, it’s important to consider that your audience spends a great amount of time on a laptop, smart phone or tablet.
Makovsky + Company’s Matt Wolfrom describes how creating an inspiring workplace is an investment in client success.
Makovsky + Company’s Matt Wolfrom describes how creating an inspiring workplace is an investment in client success.
Research shows that the public is more receptive to a company whose CEO is on social media. So what’s taking your CEO so long?
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