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Enhancing & Retaining Top Talent in a Recession

Historically, the goal of management at midsize and growing PR firms has been to provide an atmosphere in which each employee can reach his or her full potential within the budgetary, time and resource constraints … | MORE »

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HUMOR IS THE BEST MARKETING MEDICINE

For Peter Mitchell, chairman and chief creative officer of Salter>Mitchell, humor is a tool his agency frequently employs in public service campaigns. Aside from using it as a way to grab people’s attention, humor has … | MORE »

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Develop a Long-Range Succession Plan

The big picture is often the hardest to see for communications executives, who—especially given today’s business environment—are constantly putting out fires that ignite unexpectedly. Mired in the crises of the moment, they fail to see … | MORE »

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BEST PRACTICES FOR USING VIDEO IN EMPLOYEE COMMUNICATIONS

1. Find the hook. Employees will decide in the first few seconds whether they will watch a video or not. Draw them in with an interesting hook. 2. Entertain. People love entertainment. A fast-paced and … | MORE »

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Communicating in the YouTube Era: Using Video to Reach Employees

One of the main instigators behind the increased use and acceptance of online video to reach employees is the third most-trafficked site on the Web: YouTube. The impact of YouTube has its pros and cons, … | MORE »

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COMMUNICATIONS PLATFORMS TO USE DURING M&A

Charles Carr, director of corporate affairs at Celerant Consulting, cites a password-protected extranet as an essential platform for providing all stakeholders with up-to-date M&A information, but that’s not the only vehicle in communicators’ arsenals. Consider … | MORE »

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Rock the Boat: Leveraging a Downturn to Engage in M&A

Question: What do Diageo, IBM, Bank of America and Johnson & Johnson have in common? Answer: Each company entered into or completed a successful acquisition that served its stakeholders and bottom lines well in the … | MORE »

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THE MORE SOME THINGS CHANGE, THE MORE MEDIA RELATIONS DOESN’T

Modern forces and current events may require executives to reinterpret basic tenets of communications, but one remains the same (at least according to CNBC’s on-air editor Charles Gasparino): media relations. Known for being particularly unforgiving … | MORE »

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Redefining Comms: Applying Modern Experiences to Advance the Discipline

Communications’ inherent dependence on intangible factors whose definitions are largely subjective—reputation, brand, trust, authenticity—hobbled it in the business climate of yore, before technology and shifting values elevated it to a position of power within modern … | MORE »

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Marriage of Metrics: Social Media ROI = Engagement + Relationships

Engagement. Relationships. When you consider the vernacular surrounding social media measurement, an outsider could easily mistake the conversation for one about the ROI of marriage. Granted, the ROI of both marriage and social media are, … | MORE »

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