How To


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Engaging Employees via Internal Corporate Blogs

The break-room watercooler is a gathering point for conversation, a place where company news is shared and opinions are debated. At the watercooler, employees converse openly and casually with their peers, without the apprehension of … | MORE »

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Human Rights Threat Matrix: Corporate Responsibility Through a Legal Lens

A company’s reputation and brand image are never more important than in an economic downturn—and never more vulnerable than when an unforeseen event captivates the media. While many companies appropriately tout their corporate responsibility (CR) … | MORE »

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Get Buzzed: Driving Bottom-Line Results via Integrated Marketing

It just might be the worst-kept secret of social media marketing: You can’t make something “go viral,” nor can you force a campaign to generate “buzz.” Rather, these online marketing standards are met only upon … | MORE »

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Communicating in the YouTube Era: Using Video to Reach Employees

One of the main instigators behind the increased use and acceptance of online video to reach employees is the third most-trafficked site on the Web: YouTube. The impact of YouTube has its pros and cons, … | MORE »

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COMMUNICATIONS PLATFORMS TO USE DURING M&A

Charles Carr, director of corporate affairs at Celerant Consulting, cites a password-protected extranet as an essential platform for providing all stakeholders with up-to-date M&A information, but that’s not the only vehicle in communicators’ arsenals. Consider … | MORE »

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Rock the Boat: Leveraging a Downturn to Engage in M&A

Question: What do Diageo, IBM, Bank of America and Johnson & Johnson have in common? Answer: Each company entered into or completed a successful acquisition that served its stakeholders and bottom lines well in the … | MORE »

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Enhancing & Retaining Top Talent in a Recession

Historically, the goal of management at midsize and growing PR firms has been to provide an atmosphere in which each employee can reach his or her full potential within the budgetary, time and resource constraints … | MORE »

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HUMOR IS THE BEST MARKETING MEDICINE

For Peter Mitchell, chairman and chief creative officer of Salter>Mitchell, humor is a tool his agency frequently employs in public service campaigns. Aside from using it as a way to grab people’s attention, humor has … | MORE »

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Develop a Long-Range Succession Plan

The big picture is often the hardest to see for communications executives, who—especially given today’s business environment—are constantly putting out fires that ignite unexpectedly. Mired in the crises of the moment, they fail to see … | MORE »

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BEST PRACTICES FOR USING VIDEO IN EMPLOYEE COMMUNICATIONS

1. Find the hook. Employees will decide in the first few seconds whether they will watch a video or not. Draw them in with an interesting hook. 2. Entertain. People love entertainment. A fast-paced and … | MORE »

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