How To

The Show Must Go On: Strategies for Planning Recession-Friendly Events

March 30th, 2009 by

It’s no secret that the “AIG effect” has toned down lavish business events in recent months, but what does that mean for event planning as we look at 2009 and beyond? As communications professionals, you… Continued

Components of a Compelling Sound Bite

March 30th, 2009 by

Whether you are delivering a presentation to employees, conference attendees, community members or media, you want your comments to be as salient and memorable as possible. Regardless of the audience, you will have key messages… Continued

The Art of Persuasion: How to Deliver a Compelling Presentation to Any Audience

March 30th, 2009 by

Public speaking comes with communicators’ job description, and these executives have to do it in so many capacities: presenting campaign results to senior management, pitching ideas to clients, holding press conferences, delivering presentations at conferences—the… Continued

Critical Care: Media Relations Tactics For Weathering Crises Big & Small

March 23rd, 2009 by

One would be hard-pressed to locate a business executive who could honestly remember a time when the media environment was as complex as it is today. Not only is there an ever-growing number of new… Continued

Selling Up: Proving PR’s Worth To Senior Management

March 23rd, 2009 by

These days, it’s all about selling–selling a product or service to a customer, selling an idea to a client, selling yourself to a potential employer. For communications professionals, though, selling is old hat. PR’s rise… Continued

How To…Choose the Best Media Mix & Resource Allocation for Your Organization

March 16th, 2009 by

There is no one-size-fits-all approach to determining the best media mix for your organization, or to know precisely how to allocate resources for the best ROI. "If you tried to measure everything, you wouldn’t have… Continued

Rock the Vote: Media Tactics to Pump Up Public Affairs Communications

March 16th, 2009 by

Public affairs and media coverage go hand-in-hand, which inevitably leads to challenges for the communications executives behind the messages; after all, these campaigns are often chock-full of information that is highly regulated, contested, controversial and/or… Continued

When 1+1≠2: Upgrading Media Analysis to See Beyond Face Value

March 16th, 2009 by

Measuring the complete footprint of a company’s reputation in an exceedingly fragmented media environment is no easy task. However, thanks to emerging technologies and innovations within organizations across all industries, new media analysis techniques are… Continued

Pick Your Poison: Tips for Pitching All Types of Media Representatives

March 9th, 2009 by

Gone are the days when most journalists seamlessly fit the classic stereotype: scrappy professionals armed with a beat-up notebook and a fat Rolodex who dashed in and out of chaotic newsrooms the moment a tip… Continued

Case Study: Smoke and Mirrors: An Aggressive Media Outreach Campaign Tackles Tobacco Addiction

March 9th, 2009 by

Company: ClearWay Minnesota Agency: Carmichael Lynch Spong Timeframe: May-November 2007 Every year in Minnesota, tobacco use causes more than 5,600 deaths and is estimated to cost $2 billion in direct health care costs. While there’s… Continued