How To

The Art of Persuasion: How to Deliver a Compelling Presentation to Any Audience

March 30th, 2009 by

Public speaking comes with communicators’ job description, and these executives have to do it in so many capacities: presenting campaign results to senior management, pitching ideas to clients, holding press conferences, delivering presentations at conferences—the… Continued

Web Cliques: Building & Engaging Communities Through Social Media

March 30th, 2009 by

The adage may say otherwise, but just because you build it doesn’t mean they will come—at least not in the context of digital communities executives build around their brands. On the contrary, the Web constructs… Continued

Manage Social Media Relations

March 30th, 2009 by

As its name indicates, public relations is all about managing relationships with various stakeholders, including employees and investors. With the advent and subsequent explosion of social media, this responsibility has becoming increasingly challenging, especially in… Continued

Critical Care: Media Relations Tactics For Weathering Crises Big & Small

March 23rd, 2009 by

One would be hard-pressed to locate a business executive who could honestly remember a time when the media environment was as complex as it is today. Not only is there an ever-growing number of new… Continued

Selling Up: Proving PR’s Worth To Senior Management

March 23rd, 2009 by

These days, it’s all about selling–selling a product or service to a customer, selling an idea to a client, selling yourself to a potential employer. For communications professionals, though, selling is old hat. PR’s rise… Continued

How To…Choose the Best Media Mix & Resource Allocation for Your Organization

March 16th, 2009 by

There is no one-size-fits-all approach to determining the best media mix for your organization, or to know precisely how to allocate resources for the best ROI. "If you tried to measure everything, you wouldn’t have… Continued

Rock the Vote: Media Tactics to Pump Up Public Affairs Communications

March 16th, 2009 by

Public affairs and media coverage go hand-in-hand, which inevitably leads to challenges for the communications executives behind the messages; after all, these campaigns are often chock-full of information that is highly regulated, contested, controversial and/or… Continued

When 1+1≠2: Upgrading Media Analysis to See Beyond Face Value

March 16th, 2009 by

Measuring the complete footprint of a company’s reputation in an exceedingly fragmented media environment is no easy task. However, thanks to emerging technologies and innovations within organizations across all industries, new media analysis techniques are… Continued

Case Study: Smoke and Mirrors: An Aggressive Media Outreach Campaign Tackles Tobacco Addiction

March 9th, 2009 by

Company: ClearWay Minnesota Agency: Carmichael Lynch Spong Timeframe: May-November 2007 Every year in Minnesota, tobacco use causes more than 5,600 deaths and is estimated to cost $2 billion in direct health care costs. While there’s… Continued

Athletic Apologies: Love Means Always Having to Say ‘I’m Sorry’

March 9th, 2009 by

By Katie Paine You know it’s a big deal when an admission of guilt on the part of a baseball player makes it into the first presidential press conference of a new administration. But when… Continued