Enterprise Communities: Adding Value via b2b Social Networks

When somebody uses the term “social network,” what is the first thing that comes to mind? Chances are, Facebook, MySpace or LinkedIn will be your go-to word association. These established online communities offer substantial benefits for executives in terms of identifying and engaging stakeholders, increasing brand visibility and communicating key messaging. That said, their massive size and scope requires execs to cut through the clutter in order to have their voices heard.