How To

1. Find the hook. Employees will decide in the first few seconds whether they will watch a video or not. Draw them in with an interesting hook. 2. Entertain. People love entertainment. A fast-paced and… Continued

One of the main instigators behind the increased use and acceptance of online video to reach employees is the third most-trafficked site on the Web: YouTube. The impact of YouTube has its pros and cons,… Continued

Charles Carr, director of corporate affairs at Celerant Consulting, cites a password-protected extranet as an essential platform for providing all stakeholders with up-to-date M&A information, but that’s not the only vehicle in communicators’ arsenals. Consider… Continued

Question: What do Diageo, IBM, Bank of America and Johnson & Johnson have in common? Answer: Each company entered into or completed a successful acquisition that served its stakeholders and bottom lines well in the… Continued

To cut through the clutter and boost your brand’s market share, it’s imperative to use multi-platform tactics, particularly if your program’s aim is to reach multiple audiences, says Stephanie Anderson, head of PR for OSRAM… Continued

Following is a small selection of verbatim comments from editors and reporters polled in the recent national survey of 12,500 editors and reporters by Don Bates with the assistance of Cision and George Washington University.… Continued

According to a recent survey of U.S. media conducted in conjunction with George Washington University and Cision, PR executives are valuable to media, but they have a lot to learn when it comes to writing for them. As noted in the 33-page report, 94% of journalists use submissions from PR professionals and large majorities also depend on other PR tools such as press kits and special events.

Modern forces and current events may require executives to reinterpret basic tenets of communications, but one remains the same (at least according to CNBC’s on-air editor Charles Gasparino): media relations. Known for being particularly unforgiving… Continued

Communications’ inherent dependence on intangible factors whose definitions are largely subjective—reputation, brand, trust, authenticity—hobbled it in the business climate of yore, before technology and shifting values elevated it to a position of power within modern… Continued

Engagement. Relationships. When you consider the vernacular surrounding social media measurement, an outsider could easily mistake the conversation for one about the ROI of marriage. Granted, the ROI of both marriage and social media are,… Continued