Trevor Hale, director of corporate communications for Ford Asia Pacific and Africa provides insights into managing PR internationally.
Case Study: Playing Long Ball with the Media—Plus Tebow-Mania— Fuels Launch of Jockey’s staycool Underwear Collection
Jockey and Cone used a four-phased approach to drive national media coverage and consumer buzz for its cool collection.
Creating an ecosystem of trained PR and marketing practitioners who possess a range of communications skills is critical.
For the best processes in ethical decision making, look no further than the links.
While communicators must be sensitive in what they pitch to the media during a disaster, opportunities abound.
As data moves to the core of marketing communications, PR execs are playing a pivotal role in making better sense of that data.