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Twitter 2.0: Move Past Reactive Mode and Into Proactive Storytelling

Here are the Twitter trends and strategies you’ll need to know about to make a social impact in 2013. | MORE »

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Charting the Industry: Study Reveals the Inner Feeling of Bloggers: They Want To be Treated Like Marketers—and Paid, Too

PR pros weigh in on effective blogger relations, including what the going rates are for a paid post. | MORE »

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Q&A: Storytelling for the Small Screen Turning into Big Prospects for PR Execs

Edelman’s Steve Rubel talks about how PR pros can accelerate their mobile-media efforts. | MORE »

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When Your Best Impression is Your Worst: Metrics Beyond the Obvious

And as 2013 kicks into high gear, measuring the effectiveness of media relations has never been so daunting—yet exciting—to PR pros. | MORE »

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How to Get Closer to the C-Suite in 2013

Feeling left out as a communicator? Quit whining and start earning that seat at the table. | MORE »

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Tip Sheet: Global PR: Find Your Inner Foreign Correspondent

Trevor Hale, director of corporate communications for Ford Asia Pacific and Africa provides insights into managing PR internationally. | MORE »

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Management POV: New Agency Ecosystem: Be Ready for a Street Fight

Creating an ecosystem of trained PR and marketing practitioners who possess a range of communications skills is critical. | MORE »

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Biggest PR Blunders of 2012: Cultivate Communities Now to Mitigate a Crisis Later

There were many high-profile PR crisis in 2012. Some were handled with aplomb, while other responses left much to be desired. In all cases, there were some key lessons learned. | MORE »

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Case Study: Playing Long Ball with the Media—Plus Tebow-Mania— Fuels Launch of Jockey’s staycool Underwear Collection

Jockey and Cone used a four-phased approach to drive national media coverage and consumer buzz for its cool collection. | MORE »

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Rise of Data and Online Analytics Offers PR Executives a New Pitch

As data moves to the core of marketing communications, PR execs are playing a pivotal role in making better sense of that data. | MORE »

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