With marketers planning to go on a Big Data spending spree in 2013. PR execs should leverage its own version of Big Data–social media metrics.
The National Labor Relations Board has told some big brands to scale back on policy language that limits what employees can say online about work.
A PR agency president offers 10 tips towards better agency/client relations.
No trick grammar quiz, the pronoun test is a simple diagnostic tool to help assess the health of an organization.
With social activism more popular than ever with the younger workforce, companies are turning to volunteerism to push their CSR agendas.
To get more of the big picture and think more strategically, sometimes a PR pro needs to tune out the 24/7 communications clutter.
Here are the Twitter trends and strategies you’ll need to know about to make a social impact in 2013.
Charting the Industry: Study Reveals the Inner Feeling of Bloggers: They Want To be Treated Like Marketers—and Paid, TooJanuary 14th, 2013 by Scott Van Camp
PR pros weigh in on effective blogger relations, including what the going rates are for a paid post.
B2B PR experts reveal their strategies and tactics to better reach employees across the globe.