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B2B PR experts reveal their strategies and tactics to better reach employees across the globe.
To get more of the big picture and think more strategically, sometimes a PR pro needs to tune out the 24/7 communications clutter.
PR pros weigh in on effective blogger relations, including what the going rates are for a paid post.
Feeling left out as a communicator? Quit whining and start earning that seat at the table.
Trevor Hale, director of corporate communications for Ford Asia Pacific and Africa provides insights into managing PR internationally.
Jockey and Cone used a four-phased approach to drive national media coverage and consumer buzz for its cool collection.