Charting the Industry: Study Reveals the Inner Feeling of Bloggers: They Want To be Treated Like Marketers—and Paid, Too
PR pros weigh in on effective blogger relations, including what the going rates are for a paid post.
Feeling left out as a communicator? Quit whining and start earning that seat at the table.
Trevor Hale, director of corporate communications for Ford Asia Pacific and Africa provides insights into managing PR internationally.
Creating an ecosystem of trained PR and marketing practitioners who possess a range of communications skills is critical.
Case Study: Playing Long Ball with the Media—Plus Tebow-Mania— Fuels Launch of Jockey’s staycool Underwear Collection
Jockey and Cone used a four-phased approach to drive national media coverage and consumer buzz for its cool collection.
As data moves to the core of marketing communications, PR execs are playing a pivotal role in making better sense of that data.