How To

Charting the Industry: How Big is Big Data for PR Execs?

February 4th, 2013 by

With marketers planning to go on a Big Data spending spree in 2013. PR execs should leverage its own version of Big Data–social media metrics.

As the NLRB Cracks Down, It’s Time For a Refresh on Social-Media Policy

February 4th, 2013 by

The National Labor Relations Board has told some big brands to scale back on policy language that limits what employees can say online about work.

Tip Sheet: Make the Agency/Client Bond a Strong One

February 4th, 2013 by

A PR agency president offers 10 tips towards better agency/client relations.

How to Win Over the Analyst Community

January 21st, 2013 by

Working with industry analysts gives PR pros valuable insight that helps build successful communications programs.

With CSR in the Mainstream, Companies Look to Leverage Employee Volunteers

January 21st, 2013 by

With social activism more popular than ever with the younger workforce, companies are turning to volunteerism to push their CSR agendas.

Tip Sheet: For an Ownership Culture, Pass the Pronoun Test

January 21st, 2013 by

No trick grammar quiz, the pronoun test is a simple diagnostic tool to help assess the health of an organization.

Tip Sheet: Unplug or Remain a Slave to the ‘Latest News’

January 14th, 2013 by

To get more of the big picture and think more strategically, sometimes a PR pro needs to tune out the 24/7 communications clutter.

Twitter 2.0: Move Past Reactive Mode and Into Proactive Storytelling

January 14th, 2013 by

Here are the Twitter trends and strategies you’ll need to know about to make a social impact in 2013.

Charting the Industry: Study Reveals the Inner Feeling of Bloggers: They Want To be Treated Like Marketers—and Paid, Too

January 14th, 2013 by

PR pros weigh in on effective blogger relations, including what the going rates are for a paid post.

B2B Communications: To Connect a Dispersed Workforce, Balance Traditional and New Strategies

January 14th, 2013 by

B2B PR experts reveal their strategies and tactics to better reach employees across the globe.