Feeling left out as a communicator? Quit whining and start earning that seat at the table.
Trevor Hale, director of corporate communications for Ford Asia Pacific and Africa provides insights into managing PR internationally.
Case Study: Playing Long Ball with the Media—Plus Tebow-Mania— Fuels Launch of Jockey’s staycool Underwear Collection
Jockey and Cone used a four-phased approach to drive national media coverage and consumer buzz for its cool collection.
Creating an ecosystem of trained PR and marketing practitioners who possess a range of communications skills is critical.
While communicators must be sensitive in what they pitch to the media during a disaster, opportunities abound.
As data moves to the core of marketing communications, PR execs are playing a pivotal role in making better sense of that data.
For the best processes in ethical decision making, look no further than the links.