How To


avatar

Tip Sheet: Global PR: Find Your Inner Foreign Correspondent

Trevor Hale, director of corporate communications for Ford Asia Pacific and Africa provides insights into managing PR internationally. | MORE »

Comments Off

avatar

Q&A: Storytelling for the Small Screen Turning into Big Prospects for PR Execs

Edelman’s Steve Rubel talks about how PR pros can accelerate their mobile-media efforts. | MORE »

Comments Off

avatar

When Your Best Impression is Your Worst: Metrics Beyond the Obvious

And as 2013 kicks into high gear, measuring the effectiveness of media relations has never been so daunting—yet exciting—to PR pros. | MORE »

Comments Off

avatar

Case Study: Playing Long Ball with the Media—Plus Tebow-Mania— Fuels Launch of Jockey’s staycool Underwear Collection

Jockey and Cone used a four-phased approach to drive national media coverage and consumer buzz for its cool collection. | MORE »

Comments Off

avatar

Management POV: New Agency Ecosystem: Be Ready for a Street Fight

Creating an ecosystem of trained PR and marketing practitioners who possess a range of communications skills is critical. | MORE »

Comments Off

avatar

Biggest PR Blunders of 2012: Cultivate Communities Now to Mitigate a Crisis Later

There were many high-profile PR crisis in 2012. Some were handled with aplomb, while other responses left much to be desired. In all cases, there were some key lessons learned. | MORE »

Comments Off

avatar

With Pinterest for Businesses, PR Pros Can Put Another Social Site on the Board

Pinterest is now making itself more responsive to brands and businesses. Here’s how to take advantage of the new tools. | MORE »

Comments Off

avatar

Tip Sheet: A New Way of Looking at Ethics Training

For the best processes in ethical decision making, look no further than the links. | MORE »

Comments Off

avatar

How to Pitch During a Crisis: Lessons From Sandy

While communicators must be sensitive in what they pitch to the media  during a disaster, opportunities abound. | MORE »

Comments Off

avatar

Rise of Data and Online Analytics Offers PR Executives a New Pitch

As data moves to the core of marketing communications, PR execs are playing a pivotal role in making better sense of that data. | MORE »

Comments Off