How To

Pinterest for Brands: The Honeymoon Is Over, Now the Real Work Begins

June 11th, 2012 by

After an intense love affair with the visual/social platform, PR pros are now determining if the relationship will be long-term.

In Wake of Facebook’s Slide, Brand Health Checkups Are Mandatory

June 11th, 2012 by

Facebook’s recent IPO debacle underscore the fact that brand health must be regularly measured, and the proper PR medications prescribed.

National Health Concerns Serve Up PR Risks and Opportunities

June 4th, 2012 by

Communicators for food brands need to avoid "leanwashing" while at the same time positioning their brands as motivators for healthy change.

Tip Sheet: It’s Time to Make the Right B2B Mobile Moves

June 4th, 2012 by

B2B communicators should enhance their mobile tactics to reach customers where and how they live, but they should be sure that it is just one component of a broader strategy.

Charting the Industry: Ghost Town? Brands Advance on Google+

June 4th, 2012 by

While Google+ has been under the radar of late, fashion, luxury and car brands have kicked their Google+ engagement into high gear.

Tip Sheet: It’s Time to Make the Right B2B Mobile Moves

June 4th, 2012 by

B2B communicators should enhance their mobile tactics to reach customers where and how they live, but they should be sure that it is just one component of a broader strategy.

Mitigate Google’s Search Update Pain With Web Site Housecleaning

May 28th, 2012 by

Google’s Penguin and Panda search ranking adjustments are wreaking havoc with some small-business Web sites. SEO experts offer their advice on how communicators can best optimize their sites in response.

Tip Sheet: Many ‘Thought Leaders,’ Few Authentic Opinions

May 28th, 2012 by

Anyone can be a thought leader these days, it seems. These best practices will help set you apart from the pack and develop true influence.

Tip Sheet: Many ‘Thought Leaders,’ Few Authentic Opinions

May 28th, 2012 by

Anyone can be a thought leader these days, it seems. These best practices will help set you apart from the pack and develop true influence.

Zuck Soup: Investor Relations Tips To Avoid a Facebook-Style IPO

May 28th, 2012 by

Initial public offerings not only require sound business practices, but also solid financial communications principles, starting with transparency.