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B2B Communications: Views From the Jobs Battlefront: B2B PR Pros Offer Insights on Career Transitions

by Mary Buhay | 05/21/2012

While its an employer’s market out there, opportunities for rewarding communications jobs abound—if you have the right mindset. | MORE »

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When Wading Into Thorny Issues, Discretion Is the Better Part of Valor

by Scott Van Camp | 05/21/2012

When a company takes a position on a controversial stand—like gay marriage, for example—it had better have a compelling reason to do so. | MORE »

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Tip Sheet: Want the CEO’s Ear? Learn What Makes Her Tick

by Jim Lukaszewski | 05/21/2012

Understanding the pressures that your leader faces daily will help communicators become trusted strategic advisors. | MORE »

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Tip Sheet: Want the CEO’s Ear? Learn What Makes Her Tick

by Jim Lukaszewski | 05/21/2012

Understanding the pressures that your leader faces daily will help communicators become trusted strategic advisors. | MORE »

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Yahoo Résumé Crisis Underscores Need for Solid Bond With Employees

by Scott Van Camp | 05/14/2012

The Yahoo communications team could have been more consistent and transparent in communicating with employees during its crisis involving (now former) CEO Scott Thompson. | MORE »

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Get Creative With Viral, Crowdsourcing & Gamification Tactics for CSR Initiatives

by Krisleigh Hoermann and Bradley Miller | 05/14/2012

Shareable videos, social media events, digital crowdsourcing and online games can be powerful tools to drive engagement with CSR programs. | MORE »

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Tip Sheet: Take Back Your Web Site From the IT Guys

by John Fairely | 05/14/2012

PR professionals are churning out more online content than ever—here’s how to gain control over your organization’s content management system. | MORE »

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Charting the Industry: Agencies Smart to Ramp Up Mobile Offerings

by Scott Van Camp | 05/14/2012

Now that nearly 50% of cell phone owners have smartphones, it’s time for PR to take advantage of these "moving targets." | MORE »

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Tip Sheet: Take Back Your Web Site From the IT Guys

by John Fairely | 05/14/2012

PR professionals are churning out more online content than ever—here’s how to gain control over your organization’s content management system. | MORE »

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Tip Sheet: The Brand ‘Diss’ Strategy Is Anything But Bland

by Susan Goodell | 05/07/2012

Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers. | MORE »

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