How To

Communicators sometimes take the easy way out when it comes to customer service, treating it as a PR line of defense and not as a strategic opportunity.

Communicators sometimes take the easy way out when it comes to customer service, treating it as a PR line of defense and not as a strategic opportunity.

After an intense love affair with the visual/social platform, PR pros are now determining if the relationship will be long-term.

Communicators for food brands need to avoid "leanwashing" while at the same time positioning their brands as motivators for healthy change.

B2B communicators should enhance their mobile tactics to reach customers where and how they live, but they should be sure that it is just one component of a broader strategy.

While Google+ has been under the radar of late, fashion, luxury and car brands have kicked their Google+ engagement into high gear.

B2B communicators should enhance their mobile tactics to reach customers where and how they live, but they should be sure that it is just one component of a broader strategy.

Initial public offerings not only require sound business practices, but also solid financial communications principles, starting with transparency.

Google’s Penguin and Panda search ranking adjustments are wreaking havoc with some small-business Web sites. SEO experts offer their advice on how communicators can best optimize their sites in response.

Anyone can be a thought leader these days, it seems. These best practices will help set you apart from the pack and develop true influence.