How To

In hiring the next generation of PR professionals, PR agency Affect went to the platform where the candidates hang out: social media.

More than a third of PR pros report directly to their CEOs. Here’s how to make this critical relationship work.

Those in leadership positions have a responsibility to set the tone in their organizations by encouraging big ideas and celebrating when those ideas come to fruition.

Even if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders.

With hundreds of exhibitors vying for attention, its tough to break through the noise at a trade show. These five tips will help.

Corporate responsibility and sustainability initiatives aren’t just for big consumer companies—the practice has now hit the B2B space in a big way.

If you need some PR help, remember to include the C-suite in the agency process.

If you need some PR help, remember to include the C-suite in the agency process.

Data security incidents are causing consumers to think twice about doing business with brand victims. That’s why PR should be front and center in pre- and post-security crisis efforts.

Since the dawn of digital, a fight over who will serve clients—full-service PR agencies or digital/social specialist firms—has been raging. Here corporate and agency practitioners weigh in on both choices.