Communicators sometimes take the easy way out when it comes to customer service, treating it as a PR line of defense and not as a strategic opportunity.
How To
Pinterest for Brands: The Honeymoon Is Over, Now the Real Work Begins
June 11th, 2012 by Scott Van CampAfter an intense love affair with the visual/social platform, PR pros are now determining if the relationship will be long-term.
In Wake of Facebook’s Slide, Brand Health Checkups Are Mandatory
June 11th, 2012 by Scott Van CampFacebook’s recent IPO debacle underscore the fact that brand health must be regularly measured, and the proper PR medications prescribed.
National Health Concerns Serve Up PR Risks and Opportunities
June 4th, 2012 by Scott Van CampCommunicators for food brands need to avoid "leanwashing" while at the same time positioning their brands as motivators for healthy change.
Tip Sheet: It’s Time to Make the Right B2B Mobile Moves
June 4th, 2012 by Jackie ParkerB2B communicators should enhance their mobile tactics to reach customers where and how they live, but they should be sure that it is just one component of a broader strategy.
Charting the Industry: Ghost Town? Brands Advance on Google+
June 4th, 2012 by Scott Van CampWhile Google+ has been under the radar of late, fashion, luxury and car brands have kicked their Google+ engagement into high gear.
Tip Sheet: It’s Time to Make the Right B2B Mobile Moves
June 4th, 2012 by Jackie ParkerB2B communicators should enhance their mobile tactics to reach customers where and how they live, but they should be sure that it is just one component of a broader strategy.
Mitigate Google’s Search Update Pain With Web Site Housecleaning
May 28th, 2012 by Scott Van CampGoogle’s Penguin and Panda search ranking adjustments are wreaking havoc with some small-business Web sites. SEO experts offer their advice on how communicators can best optimize their sites in response.
Tip Sheet: Many ‘Thought Leaders,’ Few Authentic Opinions
May 28th, 2012 by Montieth IllingworthAnyone can be a thought leader these days, it seems. These best practices will help set you apart from the pack and develop true influence.
Tip Sheet: Many ‘Thought Leaders,’ Few Authentic Opinions
May 28th, 2012 by Montieth IllingworthAnyone can be a thought leader these days, it seems. These best practices will help set you apart from the pack and develop true influence.