How To

Since the dawn of digital, a fight over who will serve clients—full-service PR agencies or digital/social specialist firms—has been raging. Here corporate and agency practitioners weigh in on both choices.

Alumni networks aren’t just for HR—they can also be the catalyst for new business and improved brand reputation.

Data security incidents are causing consumers to think twice about doing business with brand victims. That’s why PR should be front and center in pre- and post-security crisis efforts.

Communicators sometimes take the easy way out when it comes to customer service, treating it as a PR line of defense and not as a strategic opportunity.

After an intense love affair with the visual/social platform, PR pros are now determining if the relationship will be long-term.

Facebook’s recent IPO debacle underscore the fact that brand health must be regularly measured, and the proper PR medications prescribed.

Communicators sometimes take the easy way out when it comes to customer service, treating it as a PR line of defense and not as a strategic opportunity.

Communicators for food brands need to avoid "leanwashing" while at the same time positioning their brands as motivators for healthy change.

B2B communicators should enhance their mobile tactics to reach customers where and how they live, but they should be sure that it is just one component of a broader strategy.

While Google+ has been under the radar of late, fashion, luxury and car brands have kicked their Google+ engagement into high gear.