How To

Want Digital? Choice Between PR Agency and Pure-Play Digital Shop Is Anything But Clear

June 18th, 2012 by

Since the dawn of digital, a fight over who will serve clients—full-service PR agencies or digital/social specialist firms—has been raging. Here corporate and agency practitioners weigh in on both choices.

Tip Sheet: The Business Case for Ex-Employee Relations

June 18th, 2012 by

Alumni networks aren’t just for HR—they can also be the catalyst for new business and improved brand reputation.

Hacking at LinkedIn Highlights PR’s Critical Role in Data Breaches

June 18th, 2012 by

Data security incidents are causing consumers to think twice about doing business with brand victims. That’s why PR should be front and center in pre- and post-security crisis efforts.

Tip Sheet: Find the Root Causes of Customer Service Issues

June 11th, 2012 by

Communicators sometimes take the easy way out when it comes to customer service, treating it as a PR line of defense and not as a strategic opportunity.

Pinterest for Brands: The Honeymoon Is Over, Now the Real Work Begins

June 11th, 2012 by

After an intense love affair with the visual/social platform, PR pros are now determining if the relationship will be long-term.

In Wake of Facebook’s Slide, Brand Health Checkups Are Mandatory

June 11th, 2012 by

Facebook’s recent IPO debacle underscore the fact that brand health must be regularly measured, and the proper PR medications prescribed.

Tip Sheet: Find the Root Causes of Customer Service Issues

June 11th, 2012 by

Communicators sometimes take the easy way out when it comes to customer service, treating it as a PR line of defense and not as a strategic opportunity.

National Health Concerns Serve Up PR Risks and Opportunities

June 4th, 2012 by

Communicators for food brands need to avoid "leanwashing" while at the same time positioning their brands as motivators for healthy change.

Tip Sheet: It’s Time to Make the Right B2B Mobile Moves

June 4th, 2012 by

B2B communicators should enhance their mobile tactics to reach customers where and how they live, but they should be sure that it is just one component of a broader strategy.

Charting the Industry: Ghost Town? Brands Advance on Google+

June 4th, 2012 by

While Google+ has been under the radar of late, fashion, luxury and car brands have kicked their Google+ engagement into high gear.