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Tip Sheet: Many ‘Thought Leaders,’ Few Authentic Opinions

Anyone can be a thought leader these days, it seems. These best practices will help set you apart from the pack and develop true influence. | MORE »

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Zuck Soup: Investor Relations Tips To Avoid a Facebook-Style IPO

Initial public offerings not only require sound business practices, but also solid financial communications principles, starting with transparency. | MORE »

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Mitigate Google’s Search Update Pain With Web Site Housecleaning

Google’s Penguin and Panda search ranking adjustments are wreaking havoc with some small-business Web sites. SEO experts offer their advice on how communicators can best optimize their sites in response. | MORE »

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B2B Communications: Views From the Jobs Battlefront: B2B PR Pros Offer Insights on Career Transitions

While its an employer’s market out there, opportunities for rewarding communications jobs abound—if you have the right mindset. | MORE »

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When Wading Into Thorny Issues, Discretion Is the Better Part of Valor

When a company takes a position on a controversial stand—like gay marriage, for example—it had better have a compelling reason to do so. | MORE »

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Tip Sheet: Want the CEO’s Ear? Learn What Makes Her Tick

Understanding the pressures that your leader faces daily will help communicators become trusted strategic advisors. | MORE »

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Tip Sheet: Want the CEO’s Ear? Learn What Makes Her Tick

Understanding the pressures that your leader faces daily will help communicators become trusted strategic advisors. | MORE »

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Yahoo Résumé Crisis Underscores Need for Solid Bond With Employees

The Yahoo communications team could have been more consistent and transparent in communicating with employees during its crisis involving (now former) CEO Scott Thompson. | MORE »

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Get Creative With Viral, Crowdsourcing & Gamification Tactics for CSR Initiatives

Shareable videos, social media events, digital crowdsourcing and online games can be powerful tools to drive engagement with CSR programs. | MORE »

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Tip Sheet: Take Back Your Web Site From the IT Guys

PR professionals are churning out more online content than ever—here’s how to gain control over your organization’s content management system. | MORE »

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