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While its an employer’s market out there, opportunities for rewarding communications jobs abound—if you have the right mindset.
When a company takes a position on a controversial stand—like gay marriage, for example—it had better have a compelling reason to do so.
Understanding the pressures that your leader faces daily will help communicators become trusted strategic advisors.
Understanding the pressures that your leader faces daily will help communicators become trusted strategic advisors.
The Yahoo communications team could have been more consistent and transparent in communicating with employees during its crisis involving (now former) CEO Scott Thompson.
Shareable videos, social media events, digital crowdsourcing and online games can be powerful tools to drive engagement with CSR programs.
PR professionals are churning out more online content than ever—here’s how to gain control over your organization’s content management system.
Now that nearly 50% of cell phone owners have smartphones, it’s time for PR to take advantage of these "moving targets."
PR professionals are churning out more online content than ever—here’s how to gain control over your organization’s content management system.
Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers.
"Gather as much information about the audience as possible. Audience analysis is key to success."
-Julie Baron
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