Stories by PRNEWS

For years, wealthy Canadians have been heading to the U.S. Now the tables have turned and Canadian facilities are attracting a small but growing number of border-crossings in the other direction thanks to their new… Continued

Watch out next time you want to form a physician network for your hospital — doctors in small but growing numbers, particularly in Florida and California, are becoming dues-paying union members. The AFL-CIO now represents… Continued

Being able to provide your patients with hassle-free, paper-free admissions could be the new wave in marketing. United Payors and United Providers (UP&UP), a new company based in Rockville, Md., will act as an intermediary… Continued

Covenant Health System Inc. and Family Health Systems Inc. in Brooksfield, Wis., began a $500,000 advertising campaign last week to promote their new health insurance plan, the product of a joint venture announced earlier this… Continued

With the theme "Healthcare has never worked like this before", Columbia/HCA Healthcare Corp.’s [COL] new national advertising campaign has "worked" to bring it an unsightly lawsuit. Columbia University, which operates Columbia-Presbyterian Medical Center in New… Continued

Ketchum Public Relations Worldwide, New York, is offering a free monthly newsletter on PR rsearch. To get on the mailing list for Research Ideas for PR Pros, contact Ketchum’s research department at 212/878-4608.

About 75 students will take a professional accreditation exam modeled after the Accredited in Public Relations (APR) program of the Public Relations Society of America. The students, members of PRSA’s student society, will receive a… Continued

Press Access, Boston, a high-tech media database service, unveiled a Web-based service listing editorial calendars of high-tech publications. WEBCals provides weekly updates of publications’ editorial calendars, searchable by key words. In addition, users can arrange… Continued

Editor & Publisher magazine has released its "1996 International Yearbook," which includes addresses and editorial staffing details for thousands of daily and weekly newspapers around the world. New this year are e-mail and Web site… Continued

The Delahaye Group, Portsmouth, N.H., a media analysis and corporate reputation measurement firm, formed an alliance with U.K. media analysis firm Infopress Communications, London. The firms now will be able to offer media analysis services… Continued