With the Dow Jones industrial average hitting all-time records the last two weeks, PR firm executives can’t help but be aware how the overall strength of the economy is propelling their business. For many firms,… Continued
Stories by PRNEWS
ADVERTISING ABSTRACTCOMPUTERIZATION LIFTS APPEAL OF MEDICAL ADS
September 19th, 1996 by PRNEWSAdvanced Imaging Inc. created this innovative print advertising campaign to tout its own work in the medical industry. A pioneer in the use of computers for medical illustration, David Bolinsky, president of Advanced Imagining Inc.… Continued
MARK THESE DATES
September 19th, 1996 by PRNEWSSept. 27-30 The 18th Annual Educational Conference and Trade Show, Atlanta. Sponsored by American Society for Healthcare Marketing and Public Relations. Members: $595; non-members: $850. Call 312/422-3737. Oct. 10-12 American Association of Health Plans is… Continued
TREADING CAREFULLY WITH TESTIMONIALS AND ENDORSEMENTS
September 19th, 1996 by PRNEWSTestimonials (also known as "endorsements") can be effective advertising tools. Consumers often fail to distinguish between the advertiser, on the one hand, and the opinions, beliefs, findings or experiences of the person providing the testimonial,… Continued
HEALTH SYSTEM OVERCOMES LOCAL MEDIA BASHING
September 19th, 1996 by PRNEWSPR executives at the Fairview Health System in Minneapolis succeeded in damage control this year with a comprehensive promotional campaign to counter-act the negative PR it received during its takeover of the University of Minnesota… Continued
SHSMD CONFERENCE GEARS UP FOR ATLANTA, SEPT. 27-30
September 19th, 1996 by PRNEWSHundreds of healthcare marketing and PR executives are gearing up for one of the largest industry conference of the year–the First Joint Annual Educational Conference and Exhibits to be held Sept. 27-30 in Atlanta. This… Continued
MAKE ‘EM LAUGH: ADD A TOUCH OF HUMOR TO PRESENTATIONS
September 19th, 1996 by PRNEWSHave you heard the one about the healthcare marketing executive who started off her sales presentation with a joke, didn’t get a single laugh, and blew the whole sale? It’s not only not funny _… Continued
HEALTH OBSERVANCES & RECOGNITION DAYS
September 19th, 1996 by PRNEWSJanuary Nat’l Eye Care Month February American Heart Month March National Kidney Month April National Sexually Transmitted Diseases Awareness Month May National Arthritis June Nat’l Headache Awareness Week (June 1-7) July Lead Poison Control Week… Continued
CORPORATE SPONSORS ARE ASKING MORE FROM THEIR HEALTHCARE BENEFICIARIES
September 19th, 1996 by PRNEWSAs competition heats up for a bigger slice of corporate funding, corporate sponsors are demanding greater recognition for their efforts. So –watch out –your sponsors may expect more than just a microscopic logo at the… Continued
THE NEWS MONITOR
September 19th, 1996 by PRNEWSVirtual Medical Center Opens Mediconsult.com, a new company with offices in Bermuda, Boston, Montreal and Toronto has announced an Internet-based "virtual medical clinic" that promises to have a dramatic impact on the quality of medical… Continued