Generating earned media is hardly a given, and PR pros are constantly on the hook to find other ways to get fannies in the proverbial seats.
Stories by Matthew Schwartz
10 Words to Avoid in Your Press Releases
June 16th, 2014 by Matthew SchwartzDo you use the term “solutions” in your press releases? Be honest. It’s one of those words that seem to describe almost anything. It’s also a crutch that can cost PR pros and communicators dearly when trying to get their media pitches into the right hands.
Weiner: The Gift That Keeps Giving (Or, How Not To Behave If You’re a Public Figure)
September 11th, 2013 by Matthew SchwartzSure, Anthony Weiner was toast electorally weeks ago. And now that’s he’s officially been bounced from the Democratic primary, it’s likely we’ve seen the last of Weiner, at least politically.
Video Pick: Werner Herzog’s Chilling Collaboration with AT&T on Texting and Driving
August 15th, 2013 by Matthew SchwartzAT&T called on German filmmaker Werner Herzog to produce “From One Second to the Next,” a 35-minute documentary focusing on the perils of texting and driving.
Infographic: State of Content Marketing 2013
July 16th, 2013 by Matthew SchwartzDon’t fight it. Resistance is futile. For PR pros, content marketing now resides at the core of marketing communications.
Swing and a Miss; A-Rod’s Tweet Angers the Yankees
June 26th, 2013 by Matthew SchwartzCall it another strike in Alex Rodriguez’ clumsy efforts to cleanse his reputation. It’s also a cautionary tale about the proper use of Twitter when you’re a salaried employee.
Rapid Response to A Crisis is Seldom Enough
June 4th, 2013 by Matthew SchwartzTaco Bell is quick to respond to photo of employee getting a little too acquainted with taco shells, but the statement fails to provide some crucial information.
Great Content and Consistency Are Critical to Melding Social Channels
April 29th, 2013 by Matthew SchwartzZumba Fitness, the international dance-fitness program catering to roughly 14 million people in more than 150 countries, was looking to shake things up for its brand.
Measurement Hall of Fame Inductees’ PR Tracking Insights: Q&A With the Experts
April 29th, 2013 by Matthew SchwartzContrary to conventional wisdom, PR measurement should inspire (rather than thwart) creativity.
4 Tips for Preparing Senior Executives for a Major Speech
February 12th, 2013 by Matthew SchwartzPresident Obama’s State of the Union speech can provide PR pros with a window into how to prepare their top execs for a crucial presentation.