Author Archives: Matthew Schwartz
Sure, Anthony Weiner was toast electorally weeks ago. And now that’s he’s officially been bounced from the Democratic primary, it’s likely we’ve seen the last of Weiner, at least politically.
AT&T called on German filmmaker Werner Herzog to produce “From One Second to the Next,” a 35-minute documentary focusing on the perils of texting and driving.
Don’t fight it. Resistance is futile. For PR pros, content marketing now resides at the core of marketing communications.
Taco Bell is quick to respond to photo of employee getting a little too acquainted with taco shells, but the statement fails to provide some crucial information.
Contrary to conventional wisdom, PR measurement should inspire (rather than thwart) creativity.
President Obama’s State of the Union speech can provide PR pros with a window into how to prepare their top execs for a crucial presentation.
This New York Times video explains some low maintenance video apps that are designed to turn your smartphone’s library into short films.
The question garnered a wide range of responses, some you would expect and some a bit of surprise (well, maybe not).