Author Archives: Matthew Schwartz

Great Content and Consistency Are Critical to Melding Social Channels

Posted on 04/29/2013 by Matthew Schwartz

Zumba Fitness, the international dance-fitness program catering to roughly 14 million people in more than 150 countries, was looking to shake things up for its brand. | MORE »

Posted in Free Content, freed up premium content, Social Media, Subscription Content | Leave a comment

Measurement Hall of Fame Inductees’ PR Tracking Insights: Q&A With the Experts

Posted on 04/29/2013 by Matthew Schwartz

Contrary to conventional wisdom, PR measurement should inspire (rather than thwart) creativity.  | MORE »

Posted in Awards, Digital PR, Free Content, freed up premium content, PR People, Subscription Content | Leave a comment

4 Tips for Preparing Senior Executives for a Major Speech

Posted on 02/12/2013 by Matthew Schwartz

President Obama’s State of the Union speech can provide PR pros with a window into how to prepare their top execs for a crucial presentation. | MORE »

Posted in Free Content, Media Relations, Water Cooler | 1 Comment

What PR Pros Can’t Live Without? Nearly 100 Responses and Counting 

Posted on 02/07/2013 by Matthew Schwartz

The question garnered a wide range of responses, some you would expect and some a bit of surprise (well, maybe not). | MORE »

Posted in Free Content, Water Cooler | 1 Comment

Editor’s Pick: Video of the Week (2/7)

Posted on 02/07/2013 by Matthew Schwartz

This New York Times video explains some low maintenance video apps that are designed to turn your smartphone’s library into short films. | MORE »

Posted in Digital PR, Featured, Free Content, Media Relations | Comments Off