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Contrary to conventional wisdom, PR measurement should inspire (rather than thwart) creativity.
President Obama’s State of the Union speech can provide PR pros with a window into how to prepare their top execs for a crucial presentation.
The question garnered a wide range of responses, some you would expect and some a bit of surprise (well, maybe not).
This New York Times video explains some low maintenance video apps that are designed to turn your smartphone’s library into short films.