The question garnered a wide range of responses, some you would expect and some a bit of surprise (well, maybe not).
Stories by Matthew Schwartz
What PR Pros Can’t Live Without? Nearly 100 Responses and Counting
February 7th, 2013 by Matthew SchwartzEditor’s Pick: Video of the Week (2/7)
February 7th, 2013 by Matthew SchwartzThis New York Times video explains some low maintenance video apps that are designed to turn your smartphone’s library into short films.
Most Undervalued PR Skill (According to You)
January 31st, 2013 by Matthew SchwartzDespite the dramatic changes about PR in the last few years, people are still in the dark about the versatility of communications execs.
Road to Effective PR Writing Need Not Be So Bumpy
January 30th, 2013 by Matthew SchwartzDespite the proliferation of social channels, there are some elements of writing that won’t soon go out of style.
What PR Pros Can Learn from Super Bowl Media Day
January 29th, 2013 by Matthew SchwartzTaking the circus-like atmosphere out of the huddle for a second, the event offers a few lessons for PR pros on how to run a successful press conference.