Author Archives: Lucia Davis

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About Lucia Davis

Lucia Davis is community editor for PR News. Prior to returning to NYC, she was associate editor at iMedia Connection in Culver City, CA. In addition to PR News and iMedia, Lucia's writing has appeared in minonline, "The Minetta Review," "EQUITIES Magazine," and "The Foothills Paper."

Myth Busting: Not All Positive Press Is Created Equal

Positive articles have different values. Figure out which type of message your company or client needs to be successful, and pitch those accordingly. | MORE »

Posted in Free Content, Media Relations, Media Training, Social Media, Water Cooler | 2 Comments

4 Tips for Happy and Hardworking Volunteers

You’ve spent months on your communications plan in an effort to earn media coverage and attract volunteers for your community event. Now that you have people ready to get dirty for the cause, don’t miss an opportunity to inspire them to become brand ambassadors. | MORE »

Posted in Corporate Responsibility, Free Content, Social Media, Water Cooler | 2 Comments

Industry Leaders Reflect on the State of Newspapers Today

In honor of National Newspaper Week, we culled some choice quotes from media executives regarding the state of print media. PR execs, of course, work hand-in-hand with journalists, so as goes print so goes the evolution in media relations | MORE »

Posted in Free Content, Media Relations, Water Cooler | Comments Off

A 6-Point Checklist for Effective PR Measurement

How to measure the best metrics for a PR campaign is one of the most difficult challenges facing communicators. Use this checklist to make things a little easier. | MORE »

Posted in Free Content, Measurement, Water Cooler | 1 Comment

3 Tactics for Bringing Humor into Branding

Making people laugh is a surefire way to make your content memorable. However, inserting humor into your branding efforts is serious business. | MORE »

Posted in Digital PR, Free Content, Internal Communication, Media Relations, Social Media, Water Cooler | 1 Comment

On Melissa Joan Hart’s Bad Girl Media Blitz

Since Melissa Joan Hart’s (aka “Clarissa,” from Clarissa Explains It All) interview in Life & Style promoting her new book “Melissa Explains It All,” numerous articles have mushroomed online about the squeaky clean actress’ drug use. | MORE »

Posted in Digital PR, Free Content, Media Training, Water Cooler | Comments Off

One Expert’s Take on Why Instagram Hasn’t Killed Vine

Tim Baker, VP of digital strategy at MWW, explains why the “little social-video platform that could” is alive and thriving. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | 1 Comment

Need More Impressions on Facebook? Here Are 3 Ways to Do it.

Regardless of how the FTC investigation into Facebook’s new privacy changes turns out, one thing isn’t likely to change: If no one interacts with your page’s content, it won’t show up on users News Feeds. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Comments Off

Helping CEOs to Help Themselves By Having A Social Media Presence

The dearth of C-level executives on social media presents an opportunity for PR pros to step in and help CEOs build a valuable presence on social channels. | MORE »

Posted in Digital PR, Free Content, Internal Communication, Social Media, Water Cooler | 1 Comment

Celebrate National Punctuation Day by Avoiding These 5 Common Mistakes

To celebrate this prestigious occasion, the PR News editors put our heads together and came up with our top punctuation pet peeves. Avoid these gaffes—and stay on our good side. | MORE »

Posted in Free Content, Internal Communication, Media Relations, Social Media, Water Cooler | 51 Comments