Stories by Lucia Davis

An award-winning media relations expert gives three tips for getting journalists attention.

In 2011, Texas public schools lost $5.3 billion to massive budget cuts. As a result, schools were forced to cut valuable educational programs. One piece of curriculum in danger of losing its funding was A Legacy of Giving (Legacy), a nonprofit organization that teaches children to be philanthropists.

September 22 marks the official start of the fall season. Here’s a sampling from some of the PR issues we covered this summer that are sure to become more pronounced this fall and in 2014.

Contrary to conventional wisdom, Friday can be the best day to pitch the media. And oh, yes, don’t forget to pick up the telephone. We asked Lisa Zlotnick senior VP, media at Lippe Taylor, about media training advice that you have been getting for years, and why you should ignore it.

Walgreens is moving 120,000 employees to a private health insurance exchange from coverage that’s provided directly from carriers. How this move will be interpreted is up to the company’s PR team.

As with every social channel, you need to demonstrate value on Instagram. Here are a couple of tips from Adobe’s Matt Rozen on how to do that.

No matter how much you love your job, everyone has had taxing moments at work. Here’s a handy list of methods to soothe your anxiety when the tasks at hand become overwhelming.

This week, Business Insider fired its “brogrammer” CTO, Pax Dickinson, after media outlets shed light his repeated racist, sexist and homophobic tweets. But why did it take a public outcry for the publication to let him go?

Winner: MWW From manning the helm of award-winning social campaigns such as the Hillshire Farm-BlogHer collaboration and the Samsung Galaxy Note Fashion Week Takeover, MWW is a clear winner in the the social-digital space. The… Continued

Winner: Biosector 2 After his father, José Secada, succumbed to hepatitis C in 2011, Grammy Award-winning singer Jon Secada announced that he was participating in Hepatitis C-Toca El Tema, which translates to “to touch the… Continued