Author Archives: Caysey Welton

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About Caysey Welton

Caysey Welton is Associate Editor at PR News and Folio: Magazine. He spent more than a decade as a chef and restaurant professional before switching tracks to pursue his passion for media and communications. Caysey has a deep interest in converging media landscapes and ecosystem disruptors, public relations and crisis communications. He holds a BS in Media, Culture and Communications from New York University.

Nonprofit PR Awards: Video and/or Podcast Program

National Association of Broadcasters  – OK2TALK: Giving Youth a Voice to Discuss Mental Health When 1 in 4 teens and young adults feel alone, unloved and isolated because of mental illness, how can a communications campaign … | MORE »

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Nonprofit PR Awards: Social Responsibility

Office Depot Foundation  – “Be The Difference. Speak Up Against Bullying” Program In the spring of 2013, a rare opportunity was presented to the Office Depot Foundation. Office Depot announced a branded partnership with British boy … | MORE »

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Nonprofit PR Awards: Public Service

Schmidt Public Affairs/DaVita – Alonzo Mourning & George Lopez Team Up for Kidney Disease Awareness To raise awareness about kidney disease and encourage preventative treatment, Schmidt Public Affairs and client DaVita teamed up with NBA All-Starr … | MORE »

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Nonprofit PR Awards: Website

American Society for Aesthetic Plastic Surgery  – Knowledge is a Beautiful Thing. A downturned economy, coupled with new, and in some cases, unscrupulous entrants into the plastic surgery sector resulted in a negative impact for members … | MORE »

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12 Questions You Need to Ask About Your CSR Program

Your CSR programs are an equally important communications and marketing strategy, thus it is important you are doing it right. | MORE »

Posted in Corporate Responsibility, Free Content, Internal Communication, Nonprofit PR, Water Cooler | Comments Off

What Brands Need to Know About Facebook’s Latest Acquisition

Communicators should familiarize themselves with the Branch platform and Facebook’s new focus on conversations. | MORE »

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Lessons From Chris Christie’s Career-Threatening Crisis

Call it “Bridgegate” or “Bridgeghazi” or whatever you want, but it seems as though New Jersey Gov. Chris Christie is fully immersed in a messy scandal. | MORE »

Posted in Crisis Management, Free Content, Media Training, Water Cooler | 2 Comments

How to Optimize Press Releases for Shareability

PR News asked Taylor Cole, director of public relations and social media at Hotels.com, a few questions on how to write better, shareworthy press releases. | MORE »

Posted in Digital PR, Free Content, Measurement, Media Relations, Social Media, Water Cooler | 4 Comments

Cheerios Listens to Popular Opinion, Removes GMOs

General Mills’ Cheerios sent a strong message this week by removing GMOs from the generations-old cereal. | MORE »

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Yes, Justine Sacco Really Said That on Twitter!

Justine Sacco, chief communications director for Barry Diller’s IAC, created a Twitter firestorm with a shockingly insensitive and offensive tweet. | MORE »

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