It’s been more than a year since Susan G. Komen for the Cure found itself in hot water regarding its decision to cease funding for Planned Parenthood.
Stories by Caysey Welton
The Imperative of Cultivating a Content Marketing Strategy
May 31st, 2013 by Caysey WeltonContent marketing has become a lot more than a buzzword, so it is essential that your brand develop and implement a strategy sooner than later.
A Video Apology Can Fight Viral with Viral
May 29th, 2013 by Caysey WeltonA swift apology is always your best bet in a time of crisis. However, a well-executed video can allow sincere remorse to go viral (in a good way).
Tips for the Post-Interview (Don’t Forget to Say Thank You)
May 24th, 2013 by Caysey WeltonFollow up with a thank you note after an interview to make the right impression
Just Because a New Social Media-Tool Exists, Doesn’t Mean Your Brand Needs to Use It
May 13th, 2013 by Caysey WeltonThe next shiny new thing in social media isn’t necessarily a slam dunk.
Mother’s Day is Here. How Your Company Can Salute Moms (Not Exploit Them)
May 10th, 2013 by Caysey WeltonWith Mother’s Day fast approaching, communicators are looking for effective ways to acknowledge how important mom is.
What’s Your Brand’s Instagram Strategy? Tips For Leveraging the Photo Network
May 8th, 2013 by Caysey WeltonLike any social network, Instagram needs to be used appropriately, with the organic feel that vast numbers of users want. Here are some tips to help ensure your strategy is on point.
Five Tips for The Digital Pitch
May 1st, 2013 by Caysey WeltonDon’t totally abandon your existing strategies, but try to keep these five things in mind when you are pitching a story to an online publication.
Apple Stumbles and Facebook Rumbles On
April 29th, 2013 by Caysey WeltonFacebook has generated $730 million of Impact Media Value, and is the top global brand for the third consecutive quarter.