Author Archives: Brian Kelly

avatar

About Brian Kelly

Brian Kelly is a freelance B2B and B2C journalist and copywriter with over 22 years of publishing and marketing experience. For more information see http://www.candlewoodcreative.com.

5 Ways Brands Are Leveraging March Madness

From the Oval Office to your local watering hole, the upcoming NCAA Men’s Basketball Tournament is dominating conversations and creating buzz. | MORE »

Posted in Digital PR, Free Content, Media Relations, Social Media, Water Cooler | 2 Comments

Four Tips For Effective Facebook PR Engagement

Your brand should not be on Facebook just for the sake of being on Facebook. There’s opportunity to build awareness and expand a customer base on Facebook, but you must develop a communications program that … | MORE »

Posted in Water Cooler | Comments Off

Live Fast & Furious, Die Young: Should Universal Use Paul Walker YouTube Videos to Drive Sales?

Paul Walker’s death in a fiery high-speed car crash raises some tough PR questions for Universal. Universal already had a “do as I say, not as I do” PSA starring Walker in the can. As of this morning, the PSA had only 16,593 views on YouTube. Should Universal promote that PSA harder? Make more Walker PSAs? | MORE »

Posted in Crisis Management, Free Content, Water Cooler | Tagged , , , , | 1 Comment

McDonald’s Open Mouth, Inserts Clown Foot (Again)

McDonald’s stumbled badly in its employee communications again, and unfortunately for Mayor McCheese and his cohorts their internal communications have become external. This time, the fast food giant apparently issued guidelines on thrifty living, which has been exposed by advocacy group Low Pay Is Not Okay.  | MORE »

Posted in Free Content, Uncategorized, Water Cooler | Tagged , , , , , | Comments Off

Food Fight: Macy’s Gets Egg on Face in Beef Over Turkey Day Float

Macy’s found itself in a viral nightmare this week, when the South Dakota Cattlemen’s Association objected to Joan Jett appearing on their state float in the Macy’s Thanksgiving Day parade | MORE »

Posted in Crisis Management, Free Content, Water Cooler | Tagged , , , , , , , | 3 Comments

Communicators Can’t Get Tripped Up by Twitter Chat

When your company opens up a public Twitter Q&A, first ask if it’s really a good idea, and then insure your communicators are ready to field any questions or comments — especially the negative comments that may be hurled in from left field. | MORE »

Posted in Free Content, Water Cooler | Tagged , , , | 2 Comments

PR Insider: It’s the Quality, Not the Quantity, of Publicity That’s Important

Companies that one time used their agencies to disseminate earnings reports now frequently post them on their Web sites.  | MORE »

Posted in Free Content, Media Relations, PR Insiders | Tagged , , , | 2 Comments

PR Insider: 5 Most Effective Techniques for Blogger Outreach

Bloggers are in the top 5 sources of reliable information, 81% of the online population trusts bloggers and 61% of the population has made a purchase based on a blogger recommendation.

 | MORE »

Posted in Featured, Free Content, PR Insiders | Tagged , , | 8 Comments

5 Tips to Reach Millennials and Drive CSR Engagement

What are the best ways to reach Millennials? It’s a hot topic right now, and will only get hotter as Millennials move into decision-making roles. This means that PR pros need to get a handle on it now. | MORE »

Posted in Corporate Responsibility, Free Content, Internal Communication | Comments Off

Want to Build Trust for Your Brand? Deliver on Your Promises

Building brand reputation has always been a top priority for PR and marketing communications executives. But in our multichannel communications world it has become increasingly important. Customers can communicate their experience with your brand immediately, to a potential audience of millions. | MORE »

Posted in Free Content, Water Cooler | Tagged , , , | Comments Off