At PR News' Big 3 Conference earlier this month Adrianna Giuliani, senior VP of creative and strategic planner at PR agency DeVries, spoke with Mike Bako CEO of DS Simon Productions, regarding the 21st century's PR pro's toolbox and the instruments necessary to manage a brand's social media presence across myriad social platforms.
Giuliani stressed that it's critical to first specify what it is you're trying to achieve with each of your tools. In an increasingly digital age, PR pros are liable to drown in a sea of data, so selecting the right social-media tool—one that helps align the brand with its business goals—is essential.
Follow Adriana Giuliana: @adriannagiuls
Pretty weak interview. Title suggests the interview might actually talk about specific tools. Waste of time..