Stories by Bill Miltenberg

Watch the audience’s Vine videos from PR News’ Social Media Icon Awards on April 17 in New York City.

At PR News’ April 18 Big 3 Conference, two measurement executives detailed how to establish KPIs for Facebook, Twitter and Pinterest that are tied to your organization’s business objectives.

  [wowslider id=”11″]   SOCIAL MEDIA ICON AWARDS 2013 PR News on Wednesday celebrated social media in public relations during PR News' Social Media Icon Awards Luncheon at the Grand Hyatt in New York City.… Continued

Winner: Academy of Country Music – 2012 ACM Awards In lieu of a traditional press conference, the Academy of Country Music hosted in 2012 the first-ever digital press conference for an awards show nomination slate—on… Continued

Winner: United Nations Foundation – #RioPlusSocial Following the success of the annual Social Good Summit held in New York City during the high-level sessions of the UN General Assembly, the United Nations Foundation wanted to… Continued

Winner: #GivingTuesday Communications Team – #Giving Tuesday The objective of the #GivingTuesday movement was to boost philanthropy during the annual giving season. Coming on the heels of the country's biggest shopping days, Black Friday and… Continued

Winner: Roush Fenway Racing – RFR Google+ Drive Roush Fenway Racing was a pioneer on Google+ by NASCAR and sports teams' standards. To redefine and expand the fan experience beyond the racetrack, engage directly with… Continued

Winner: Guthy-Renker – Proactiv Premium YouTube Channel
 In order to increase brand awareness, consideration and conversion for Proactiv via YouTube, the Guthy-Renker Corporation sought to provide educational and entertaining content consistent with Proactiv's brand identity.… Continued

Winner: PHD – Abreva Conceal Launch Abreva discovered that for sufferers of cold sores, one of the most difficult symptoms to deal with was not the actual cold sore, but the embarrassment related to a… Continued

Winner: YTM – Nestlé Hot Pockets "Pocket Like It's Hot" In Q3 of 2012, the Hot Pockets team at Nestle was looking to reposition the brand and move beyond previous messaging, which focused on portability… Continued