Archive: June 2016

Winner: Mars, Incorporated – M&M’S Red Nose Day Campaign Social media—and hashtags specifically—were king in this campaign, as M&M’S partnered with a wide array of influencers to share its messaging and #MakeMLaugh. The objective was… Continued

Winner: EC Hispanic Media – Pinterest Case Study 70 million people are searching every day on Pinterest for inspiration. Catching people when they’re most receptive to new products is an advertiser’s dream. One of the greatest… Continued

Winner: Prudential – #20StoriesOfStrength Prudential was founded 140 years ago in Newark, NJ with a social purpose at its core: making life insurance affordable for working class families. Since then, the company and the city… Continued

Winners: Aflac – What Does a Duck Say? Aflac! and Dixon Schwabl – Faces of Freedom Aflac – What Does a Duck Say? Aflac! What does a duck say? 15 years ago, the answer might have… Continued

Winners: The Motherhood Inc. and UN Foundation – Public Affairs The Motherhood Inc. The Motherhood executed over 80 social media campaigns last year on behalf of the nation’s top consumer brands, generating more than 1.5… Continued

Winner: McMurry/TMG – Health Essentials From Cleveland Clinic Health Essentials is a blog that includes medical, health and wellness news, information and insights from Cleveland Clinic’s experts. Thanks to the efforts of McMURRY/TMG, a leading… Continued

Winner: The Honest Company – #HonestLovesMax With September being Childhood Cancer Awareness Month, Honest was inspired to support the cause, and it partnered with The MaxLove Project to provide empowering health resources to children and… Continued

“The biggest takeaway I have for you today is to go to Google’s Analytics Academy,” Google’s Louis Gray, senior program manager, Google Analytics, said during “How to Make Google Analytics Work for Your Brand” at PR News’ “Google for Communicators Workshop” in Miami Beach, June 6.

Great stories—about medical breakthroughs, heroic acts by children, emerging infectious diseases—are relegated to the trash bin, while “Grumpy Cat” is featured on national evening news. There are plenty of reasons this happens. Newsrooms are shrinking. Reporters are more harried since they are asked to write, blog, tweet, appear on video, among other duties. Brand priorities change and resources are limited. But most likely the problem lies in the execution of the pitch.

39% of PR pros told us their salary increases were modest (1%-3%) (Figure A). In addition 32% received no salary increase or said salary increases did not apply to them. As in 2015, most PR pros (87%) in 2016 said they were very or moderately satisfied with their occupation and, believe it or not, their pay packages (68%) (Figure C).