Archive: June 2016

Despite years of being asked for more concrete performance metrics, of complaining that “they just don’t understand” what we do, and of being given opportunities at every turn to make a change, we somehow believe that public relations is absolved from having to play by the same rules.

The second chart in this series detailing engagement with U.S. B2B brands on Facebook continues several patterns we saw in chart 1 (U.S. B2C brands’ engagement on Facebook) ( PRN, May 30). First, B2B and B2C brands are finding video delivers engagement, according to Shareablee data provided exclusively to PR News. Second, brands are stressing quality over quantity as the number of total posts is flat or declining.

The Public Relations Society of America, New York Chapter, convened to recognize organizations, campaigns and people that reflect excellent work being done in PR over the past year on June 2 at the Mandarin Oriental in NYC. Judged by more than 80 leading industry professionals, the awards honored everything from targeted marketing to corporate social responsibility, and singled out a few individuals for prestigious awards.

As Obama’s 2008 campaign heralded a new era of political campaigning by introducing social media into the mix, the current presidential candidates are using digital technologies in groundbreaking ways. Despite Bernie Sanders’ struggles in the primary race, his success with online communications is hard to match. In many ways, it’s because of social media that many Americans now #FeelTheBern.

If you’re responsible for brand communications, then you’re expected to be an SEO expert as well as a great content creator. Yet SEO may still be somewhat of a mystery to you. If that’s the case, it might be because you’re getting stuck on what’s often the first recommendation from self-proclaimed SEO experts: Identify smart keywords and use them in your content.

Never Mind: As PR pros know, when you refuse to tell your brand’s story, chances are decent that someone else will do it for you, accurately or not. That’s been the story with Theranos, which… Continued

When you have an important message to communicate—especially one that might be controversial or unpopular—you need more than just the message itself. You should equip yourself with a “messaging toolkit” that will help you effectively deliver (and justify) your message in various formats to various media.

A harsh reality of the digital age is that excellent content can languish in obscurity owing to its creators’ lack of knowledge about search engine optimization. And desktop search is far from the whole story. In fact, ignoring mobile search makes no sense.

It’s the tragedy of the Internet: Every cool thing that makes society more interconnected is in danger of being ruined by jerks. From misogynistic attacks on Twitter to racist comments on YouTube to general profane abuse in multiplayer video games, instances of online unpleasantness have raised questions about how to give everyone the best possible experience without crossing a line of censoring free speech.