Archive: March 2015

Whether you’re new to blogging, new to your company or are just refreshing your current strategy, building a dedicated readership and an online library of great content takes time and effort. Of course, the actual writing is where most of the work takes place, and it’s also where people tend to struggle most.

Jay Z’s media strategy for his Tidal music service provides a veritable clinic for communicators who are looking for ways to make a splash when they announce new products and/or services.

As senior managers demand more accountability, PR pros increasingly are on the hook to prove that social channels have value and merit more budget, whether in dollars or time.

Before you decide how—or if—your brand will communicate regarding Indiana’s Religious Freedom Restoration Act, here are 4 things you should consider.

Pitching TV producers and reporters requires following a special set of rules, and if you follow them correctly, you will have TV newsroom contacts for a long time to come.

All the talk about mentoring can make you feel a bit left out. If you are neither a mentor nor a mentee, then what the heck are you doing with yourself?  The truth is, you are probably mentoring or being mentored without even knowing it. It’s the new fabric of our work culture – people […]

When is TV media training not TV media training? When it’s customized for specific settings, hosts and issues.

The cause of science, technology, engineering and math, or STEM, is being embraced by a growing number of groups, including scientists and inventors.

The success of branded content is more contingent now on PR pros’ ability to crunch numbers and analyze data.

The 2015 NCAA men’s basketball tournament heads toward the Final Four this weekend. But consumer brands have been scrambling to align their messages with March Madness since it started nearly two weeks ago.