Archive: May 2014

Getting Above the (Digital) Fold

May 5th, 2014 by

As more and more of the major media outlets adopt a digital-first model, their Twitter accounts (and related keywords) present communicators with another PR vehicle to extend their reach.

How Build Trust Across Different Cultures

May 5th, 2014 by

Since geography and culture are so tightly linked, leaders should start to pay attention to the implications of cultural and geographical differences.

Unify Paid, Earned, Owned Initiatives

May 5th, 2014 by

To run highly effective communications campaigns, our silos need to collapse and we need to embrace all three pillars of P/E/O.

When it Comes to Spending on Social, Facebook Dominates

May 5th, 2014 by

Asked what’s been the most effective social media channel, 50% of respondents said Facebook, with Twitter trailing far behind (27%).

Powerade Drops Controversial Ingredient After Teenager’s Petition

May 5th, 2014 by

A representative for the Atlanta-based company confirmed Sunday that Powerade will no longer include brominated vegetable oil (BVO), which the Food and Drug Administration describes as a stabilizer for flavoring oils in fruit-flavored drinks.

PR Insider: Should We Rebrand PR Because of Spin?

May 5th, 2014 by

PR is about managing reputations and creating value through meaningful content. But has PR been marred by spin?

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6 Reasons Why Your Email Pitches Wind Up as Spam

May 2nd, 2014 by

Knowing these common reasons why your email pitches are getting blocked by spam filters might help you recover your belief in your ability to control your fate—and give your pitches a fighting chance.

Communicators Beware: The Big Debate Around Big Data Is Heating Up

May 2nd, 2014 by

Placing limits on how data is used is certainly not going to make it go away. PR professionals still need to learn how to harness the power of Big Data.

Winning in the Court of Public Opinion

May 2nd, 2014 by

It’s a PR nightmare. Imagine your brand is under siege because one of your own uttered some repugnant remarks that found their way into the media and went viral. All hell is breaking loose and the “talent” that has made your brand very rich and very popular is putting the squeeze on you to make […]

WhatsYourStory

Succession Messaging Is a Key as Ford Replaces Its Most Successful CEO in Decades

May 1st, 2014 by

New CEO Mark Fields will have big shoes to fill, as Alan Mulally was revered at Ford for the company’s successes since he took over.