This is a classic example of a brand taking a good look at its customer base, and enhancing its communications strategy to build that base.
Archive: May 2014
PR Insider: 5 Steps for More Effective Nonprofit Communications
May 22nd, 2014 by Carrie FoxIn order to be successful, a nonprofit needs people willing to support their mission through donations, service, advocacy and of course, communications.
9 Common Constructive Criticisms of PR Writing
May 21st, 2014 by Richard BrownellRather than engage in another theoretical discussion about PR writing, we went directly to our readers to hear the best writing criticism they’ve received.
5 Tips on Using the Magic of Live Video in Your Media Strategy
May 21st, 2014 by Matthew SchwartzYouTube is on the cusp of acquiring of Twitch, the largest video game live-streaming network, for a $1 billion, according to reports. The deal is another indication of the growing power of streaming video as a communication tool.
Target CMO Sends a Powerful Message to PR Field
May 20th, 2014 by Matthew SchwartzRumors continue to swirl that Target CMO Jeff Jones may be named as the company’s new CEO. Target is looking to fill the top slot after it announced earlier this month that CEO Greg Steinhafel had stepped down. Steinhafel’s departure was precipitated by a massive security breach late last year in which hackers may have […]
Chipotle’s Stance on Guns in its Restaurants Creates PR Challenge
May 20th, 2014 by Matthew SchwartzChipotle is asking its customers not to bring firearms into its restaurants after gun rights advocates brought assault rifles into one of its locations in Texas.
Embrace Face Time: Tips for Making the Most of an In-Person Meeting
May 20th, 2014 byLanding that face to face interview is just one part of the task at hand. After you’ve set up time to meet with the reporter you’re trying to pitch, it’s time for some serious preparation.
PR Insider: 6 Steps To Create a Comprehensive PR Plan
May 19th, 2014 by Sandra CoyleYou’ve been asked to create a comprehensive public relations plan. You are either filled with excitement or anxiety. Here are 6 tips to ease the pain.
5 Steps That Disappointing Public Speakers Often Neglect
May 19th, 2014 by Matthew SchwartzIt’s an occupational hazard for PR pros. They make sure that reporters and other media reps will cover a major speech that the CEO is delivering at an industry conference. Key employees are invited, as well. It’s the brand’s turn to shine. Until the CEO commits a flub that makes the audience scratch its collective head.
Facebook’s Newest Project, Slingshot, Looks to Take on Snapchat (Again)
May 19th, 2014 byWith the rumor that Facebook is developing a Snapchat-like service making rounds after a new report from the Financial Times, the social networking giant is continuing to prove how conscious it is of Snapchat’s popularity.