Archive: May 2014

Diet Soda Aids Weight Loss…Says Diet Soda Makers

May 27th, 2014 by

A recent study concluded that drinking diet soda aids weight loss. That’s some creative, positive PR for the diet soda team, but digging a bit deeper into the story reveals that central finding to be misleading at best and outright dishonest at worst.

PR’s Stake in the Evolution of the Internet

May 26th, 2014 by

Without deploying IPv6 on their public websites, PR professionals could lose reliable Web metrics—the very tool that allows them to determine ROI and other critical business strategies.

Rebranding Effort Yields ‘Money School’ Initiatives

May 26th, 2014 by

In 2011, Catholic Charities Fort Worth declared it would do everything in its power to end poverty in the community. Unfortunately, in its first year, the program failed to get the attention of potential students, leaving classroom seats empty, program goals unmet and future funding at risk.

Decoding the Millennials

May 26th, 2014 by

New study shows that a majority of millennials will provide more personal data to a company they trust. Just make sure you’re not accessing data that millennials consider more sacred.

Make Sure Your Stories Get Found

May 26th, 2014 by

As PR pros we take a big chunk of our time creating exciting campaigns with a solid strategy that meets our clients’ goals. We pitch our most trusted contacts and strive for A-list media coverage. But even when we do get coverage in the top media outlets in our field the expected traffic does not follow.

Developing an ‘Earned’ Media Plan

May 26th, 2014 by

In today’s world, advertising is evolving towards ‘storytizing,’ which is driven by earned media, not paid. In earned media, our customers are deciding what is relevant, what they will share and whether they will, quite frankly, pay attention.

PR’s Goal: ‘Talk Less, Say More’ as Brevity Becomes Norm

May 26th, 2014 by

In an increasingly mobile (and hyper-busy) society, the trend in content format has been to serve messages in smaller and smaller morsels that consumers could accesss without committing much time.

17 Summer Reading Recommendations for PR Pros

May 23rd, 2014 by

We asked the PR News community what’s on its summer reading list. Most of the books they suggest relate to the workplace, achievement and success, which tells us that everybody is in need of a real vacation.

To Help Users Address Privacy Issues, Facebook Deploys a Cartoon Dinosaur

May 23rd, 2014 by

Content creation, discovery and consumption has never been easier. There is vastly more content volume, and it’s accessed in countless new ways, the most prominent being search and social media. That makes it a golden… Continued

Survey: By Slim Margin, More PR Pros Use Facebook Than Twitter for Brand Communications

May 22nd, 2014 by

PR News and Cision fielded the “State of Social Media for PR Pros” survey to take the pulse of the PR community and find out which social media platforms it’s using most, how it’s measuring success on those platforms and which sources of information it trusts most.