Archive: April 2014

One Day Google Glass Sale Could Get Smudged by Perception

April 14th, 2014 by

On April 15 Google is giving consumers a chance to buy Google Glass for one day only. The tech giant is betting that people not only will shell out $1500 for Google Glass, but build buzz about the wearable technology. However, the product rollout could be marred by what may be a brewing crisis for Google.

Kristina Jaramillo

4 Common Mistakes PR Pros Make on LinkedIn

April 11th, 2014 by

Stanton Communications’ Lori Russo sees four common mistakes that PR pros habitually make on LinkedIn. How many of these are you guilty of?

Anatomy of a Brilliant Communications Rollout for Mad Men’s Final Season

April 11th, 2014 by

Ahead of the premiere on Sunday, let’s take a look at what the communications pros working for Mad Men have been up to.

Above the Fold, or Just Out of Date?

April 10th, 2014 by

I was editing a report the other day about a PR person who got into a spat with a news organization. And the report used the phrase, “Never pick a fight with people who buy ink by the barrel.” Some of you might know that one. Many of you may not have heard it. But…

3 Brand Communications Tips for the Heartbleed Security Breach

April 10th, 2014 by

The Heartbleed bug reminds us of 3 key points to keep in mind when communicating publicly about a data security failure.

5 Social Media Mistakes That Top PR Pros Always Avoid

April 10th, 2014 by

Providing tips on how best build that social persona is useful, but sometimes it’s more valuable (and interesting) to talk about things you absolutely should never do.

PR Insider: Turning a Crisis into a Brand Opportunity

April 10th, 2014 by

Here is a case study of how a company handled a crisis by putting customers first and empowering them with information via several channels of communication.

CVS’ Cigarette Announcement Advances CSR Through Communications

April 9th, 2014 by

CVS Caremark’s recent decision to stop selling tobacco products is a great example of how brands can use communications to build awareness of their CSR efforts.

Appealing to Millennials with a User-Generated Content Model

April 9th, 2014 by

A new study shows that, for Millennials, user-generated content (UGC) is 20% more influential when it comes to purchasing and 35% more memorable than other types of media.

6 Steps to Creating a Better Measurement Dashboard

April 8th, 2014 by

With the increasing importance of proving your value to your organization, it’s a challenge to visually display your measurement findings in a way that your audience will understand.