On April 15 Google is giving consumers a chance to buy Google Glass for one day only. The tech giant is betting that people not only will shell out $1500 for Google Glass, but build buzz about the wearable technology. However, the product rollout could be marred by what may be a brewing crisis for Google.
Archive: April 2014
Ahead of the premiere on Sunday, let’s take a look at what the communications pros working for Mad Men have been up to.
I was editing a report the other day about a PR person who got into a spat with a news organization. And the report used the phrase, “Never pick a fight with people who buy ink by the barrel.” Some of you might know that one. Many of you may not have heard it. But…
The Heartbleed bug reminds us of 3 key points to keep in mind when communicating publicly about a data security failure.
Providing tips on how best build that social persona is useful, but sometimes it’s more valuable (and interesting) to talk about things you absolutely should never do.
Here is a case study of how a company handled a crisis by putting customers first and empowering them with information via several channels of communication.
CVS Caremark’s recent decision to stop selling tobacco products is a great example of how brands can use communications to build awareness of their CSR efforts.
A new study shows that, for Millennials, user-generated content (UGC) is 20% more influential when it comes to purchasing and 35% more memorable than other types of media.
With the increasing importance of proving your value to your organization, it’s a challenge to visually display your measurement findings in a way that your audience will understand.