Archive: February 2014

PR is a natural venue for story, but there are elements necessary to compelling stories that all PR professionals must know.

Whether it’s the mayor of a city or the president of a corporation, it’s crucial that the leader of the organization play a prominent role during a time of crisis.

LinkedIn is still being underused by PR pros at both the agency and corporate levels.

In the wake of the Sandy Hook tragedy, National Association of Broadcasters (NAB) CEO Gordon Smith leveraged his organization’s broad influence to start a discussion about teens with mental health issues.

There are important things to learn from the Olympics about communications—lessons that apply in all kinds of PR initiatives.

Brands and organizations put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.

More than 33% of business professionals said they wanted training for knowing how to tell a story in public while 44% said they needed training to help them “connect and engage with audiences,” according to a recent survey.

What does the announcement of Facebook’s new gender options tell communicators?

This being Valentine’s Day, we offer these suggestions to show your favorite journalists, influencers, followers and customers (otherwise known as people) on social channels that you listen to and appreciate them.

How do you promote a wine brand to Millennial consumers? Here is a case study in effective PR.