Welcome to an exclusive new PR News video series, “Executive Critique,” in which we review and deconstruct how C-suite executives perform in on-air media interviews.
The series, in partnership with CommCore Consulting, will provide communicators with a unique look at how effective executives are in getting their message out in real time and under pressure.
Jerry Doyle, principal of CommCore, will provide exclusive insight and analysis on what senior managers are doing right—and wrong—when engaging the media.
Our first installment is an interview by Shantanu Narayen, CEO of Adobe Systems, on Australian television. It turns out that Narayen, may need some more media schooling.