Archive: October 2013

Nearly 60% of journalists worldwide say they use Twitter—and you need a system to take some of the time-wasting guesswork out of the process of engaging with them.

How does one prepare for an inaugural event of nine days filled with free music, arts and culinary activities in the city within your first week of work? To ready ourselves, we had to think Outside The Box—literally.

Print ad sales are up. The news serves as a reminder that print is still viable—PR pros shouldn’t shirk their responsibility to this market to focus solely on digital. Here are three pitching tips that will never get old.

John Lennon had some terrific PR chops. Sure, with Paul McCartney he formed one of the most enduring songwriting teams ever. But he also had a knack for publicity and playing the media like a grand piano.

Positive articles have different values. Figure out which type of message your company or client needs to be successful, and pitch those accordingly.

We may be going out on a limb here, but we’re guessing that a decent share of PR execs are now discussing how to measure their messaging via Pinterest and Instagram. Visual storytelling is a relatively new marketing discipline, of course, so it helps to walk before you run.

You’ve spent months on your communications plan in an effort to earn media coverage and attract volunteers for your community event. Now that you have people ready to get dirty for the cause, don’t miss an opportunity to inspire them to become brand ambassadors.

The most impactful campaigns will be run by teams that embrace multiple channels and keep the emphasis on smart content; those that sacrifice one in favor of the other will miss opportunities and weaken client brands over the long term.

Freud would have a field day on this one. University of Pennsylvania researchers who analyzed Facebook status updates of 75,000 volunteers have found a new way to analyze human personality. It could be yet another and more sophisticated tool for PR pros looking to get to know their audiences better.

Last week, I read a well-done blog from a writer and social-media consultant named Paul Gillin lamenting the death of BtoB Magazine, which Crain Communications said it is folding into Ad Age as of the first of next year. What especially caught my eye was this observation: “The advertising market for business publications is in […]