Archive: July 2013

Former President George H.W. Bush shaved his head to show support for a two-year-old suffering from leukemia, according to Politico. Patrick, surname withheld, is the son of a member of Bush’s security detail.

Personally, most of us know that communication is more about listening than talking. As marketers and corporate communicators, however, our professional training has too often driven us to think of our job as the science of monitoring, followed by the art of persuasion.

SeaWorld is taking preemptive action against a new documentary that’s highly critical of the aquatic theme park. But the move could be seen as an overreaction that ends up backfiring on SeaWorld.

At a complimentary CARMA/PR News webinar on Tuesday, Aug. 6, Don Bartholomew, SVP, digital & social media research for Ketchum, will discuss how to align key performance indicators (KPIs) to demonstrate the organizational impact and value of social media, and what industry efforts are being made to standardize social media measurement.

At PR News, we often write about how to stay on the good side of people like journalists or consumers. Yesterday, we decided to ask what really grinds your gears, as communications professionals.

With the rise of social-media communications, PR execs work a lot more closely these days with the advertising industry on strategic marketing efforts. Now they have another opportunity, thanks to a new program that LinkedIn just rolled out.

Job interviews can be tough, not just for the interviewee, but also the interviewer. Everyone wants to present their best self, but sometimes nerves can get the best of us, which can lead to a rambling of clichés.

Becoming a leading voice on one of the hottest issues in the country is not easy. If you really want to move your brand ahead and get into true thought leadership space, one of the best ways is to become a credible source for a momentous national news story.

KFC has announced the retirement of its Colonel Sanders brand mascot. The Colonel was a likeness of the restaurant’s founder, Harland Sanders, and is just the latest fast food icon to be faded out to make way for new brand appeals.

An errant Facebook comment or distasteful quote from a company executive can ignite a crisis in a matter of minutes. Here’s how to fight back on social.